Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.

You’d think by now, four years after its diesel emissions scandal broke, Volkswagen would be keen to change the subject. That’s what makes its latest ad campaign so surprising – and so compelling.

Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?

Got a video job interview lined up with a big company? It's likely that you're meeting with an AI interviewer, not a human being. Here's how to charm that robot and move on to the next stage.

Target became known for its high-profile, high-fashion collaborations, and for helping upstart designers like Proenza Schouler gain wider brand recognition. Lately, those partnerships have drawn less hype. Here's why that's not all bad for Tarjay.

The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff.

Chip and Joanna Gaines have made a living knocking down walls, fixing up homes – and building a marketing empire. Now their success is setting a new agenda for big-box retailers and elite fashion houses alike.

Consumers make more hedonic choices when their preferences are visible to others, so that they can promote the image that they are having fun — whether or not they really are.

The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.

Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff products. But Maryland Smith research explores a better way.