New award-winning research explains how consumers use online reviews and how marketers can make the most of them.

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.

What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?

They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.

Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.

NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.

Cash may be king in much of the world, but in China, Alipay wears the crown.

She captured a People's Choice Award from People's Daily, the largest newspaper group in China, but not everyone was pleased.

Ready to get cozy and catch up on some of the movies and TV shows you've missed? Maryland Smith faculty have some recommendations.