What until very recently seemed like a futuristic pipe dream is increasingly market commonplace, as retail companies across consumer sectors roll out augmented reality (AR) experiences.

How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.

Disney+ and Apple TV+ are here, and the hotly anticipated – and attractively priced – streaming services are stirring some questions in the increasingly crowded on-demand entertainment industry.

For others in the luxury retail space, Barneys, crushed by bankruptcy and sold in pieces, is a warning.

For a city so historically inept at baseball that it inspired a novel and musical about a fan willing to sell his soul for a chance at the pennant, the Washington Nationals appear to have flipped the script.

Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.

Why are World Series tickets so popular, even among people who don't consider themselves Nats fans? The principles of scarcity are at work here, a Maryland Smith expert explains.

A new California law enabling college athletes to profit from their name and image has put the state at odds with the NCAA. Maryland Smith's Hank Boyd says it's about time.

Artificial intelligence is transforming and disrupting industries. And advertising is no exception. Here's how AI has already changed the industry, and how it's evolving.

There’s a lot marketers can learn from the text we create on social media. New research explains how.