States are weighing and implementing plans for reopening their economies amid the COVID-19 pandemic. Here's what they should know.

With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.

In our video series, Maryland Smith experts share their insights on the broadly reaching impacts of the coronavirus pandemic.

Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.

New award-winning research explains how consumers use online reviews and how marketers can make the most of them.

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.

What will happen to the shopping mall when the coronavirus crisis eases, when the stay-at-home orders are lifted and non-essential businesses are able to welcome customers back?

They used to seem so pointless. But here's why they matter now – for everything from concert tickets to Covid-19 tracking.

Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.