Big regulatory shifts and advancing technology in healthcare call for big shifts in healthcare marketing, where creating value for patients is paramount, say researchers at Maryland Smith’s Center for Health Information and Decision Systems.

Companies that aired ads during Super Bowl LIV shelled out big money to grab an amplified audience’s attention through the clever, the emotional or the just plain weird. Our experts discuss which ads worked, and which didn't.

NBCUniversal isn’t worried about ruffling a few feathers with its new streaming service. In fact, it’s hoping to.

Cash may be king in much of the world, but in China, Alipay wears the crown.

She captured a People's Choice Award from People's Daily, the largest newspaper group in China, but not everyone was pleased.

Ready to get cozy and catch up on some of the movies and TV shows you've missed? Maryland Smith faculty have some recommendations.

Brands still on the fence about whether to buy Super Bowl air time may just have to hope for better luck next year. For the first time in five years, commercial spots have sold out, well ahead of the big game.

There was a lot of excitement in China this week about Xiomi Corp., as the world’s fourth-largest smartphone maker launched its very affordable 5G smartphone “for the masses.” Our expert shares some insights.

Online daily deal platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new research shows.

What’s your definition of a 'burger' or 'milk'? If it includes plant-based alternatives, meat and dairy industry executives want to change that. But should they?