It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.

New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.

“When people do things alone, they enjoy themselves more than they expected,” Maryland Smith research finds. “People overestimate the benefits of being with someone else.”

It's the 17th annual Summer Reading List for Business Leaders – your summer reading guide as recommended by Maryland Smith's faculty experts.

States are weighing and implementing plans for reopening their economies amid the COVID-19 pandemic. Here's what they should know.

With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.

In our video series, Maryland Smith experts share their insights on the broadly reaching impacts of the coronavirus pandemic.

Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.

New award-winning research explains how consumers use online reviews and how marketers can make the most of them.

With brands flooding our email inboxes with their statements about the coronavirus pandemic, it didn’t take long for consumer messaging fatigue to settle in. Here's what marketers need to say, and do, now.