'The silver lining is that the pandemic will serve as a catalyst to force many retailers to accelerate their innovation and technology adoptions.'

The iPhone maker has filed a lawsuit against Prepear, a recipe and meal-planning app, over its request to trademark its minimalistic pear-shaped logo.

Each force has its own implications, ultimately working toward deepening consumer relationships and the expansion of the service economy.

Every July and August, parents across the country prepare their school-age kids with the usual back-to-school goods: gleaming new sneakers, a fresh backpack, binders, paper and packs of bright yellow pencils. Not so much this year.

Moving forward on a positive note will be tricky, because the organization resisted the move for years, begging the question, 'Why did it take so long to get here?'

Here are some of the big trends facing the airline industry and its passengers now.

Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.

When staying home was the only option during the coronavirus pandemic, people turned to the internet to get their fix of entertainment and interaction. For brands, this became their chance to join the conversation.

It can be difficult in times of great turmoil to find the right words. But business leaders and brands can try. And sometimes, when they succeed, it can have a significant impact.

New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.