Is YY Live a strong buy? Or is it, as Muddy Waters short-selling research firm asserts, a live-streaming service full of bots and 'sham transactions'? Why YY Live is better positioned than Luckin was, in the face of Muddy Waters' fraud allegations.

New research finds people who move more are more connected with the world and donate more to charities outside their local area.

In the pandemic shopping era, two key factors are giving certain retailers a boost – and even helping them thrive.

Brick-and-mortar stores are being forced to innovate, renovate, and invent new ways to attract consumers and keep them entertained. Here's what the upheaval means for shoppers.

New research points to when Groupon deals don't signal weakness and when they benefit businesses. in business strategy.

Quibi seemed to have it made. Is it too late to right the ship on this short-form video startup?

How people look at search engine results might not happen the way advertisers think it does, according to new research.

New research offers a conceptual framework for examining threats and how they impact consumer behavior.

What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?

Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.