Last month five Smith MBAs -- Jayaraman Anantharam, Ryan Fleming, Lea Kleinschmidt, Catherine Philbin, and Estella Y.J. Rong -- participated in the Fifth Annual Kenan-Flagler Marketing Case Competition at the University of North Carolina.

On Wednesday, February 18, 2004, the American Marketing Association presented an extraordinary opportunity to learn about the challenges facing the retail industry firsthand from Frank Guzzetta, CEO and president of Hecht's.

The Twelfth Annual Frontiers in Services Conference attracted 163 marketing professionals and academics from 24 countries to the Washington, D.C., area October 23-26, 2003. The conference was held at the Robert H. Smith School of Business at the University of Maryland, and the Hyatt Regency in Bethesda.

More than 500 marketing experts from around the world attended the INFORMS 25th Annual Marketing Science Conference hosted by the Robert H. Smith School of Business, June 12-15, 2003. With 12 concurrent sessions and more than 400 presentations, the conference was the largest ever held at the school, and the largest Marketing Science Conference ever organized.

Which commercials from the Big Game flopped, flourished or found the right tone?

With the Super Bowl less than two weeks away, marketers are gearing up for this year's latest batch of advertisements. But after such a tumultuous year, what's the right tone for advertisers to strike?

Media platforms fiercely competing with other outlets for ad dollars should be cautious when evaluating the profitability of this new ad format, finds new research.

Several corporations say they're halting or suspending donations to the 147 lawmakers who voted against certifying the election.

What are the major trends that will affect business and marketing in 2021?

Influence is happening at all levels across social networks online and marketers are scrambling to figure out the best people to target to spread their messages. New research has a better way to find them.