Roland Rust, Holder of the David Bruce Smith Chair of Marketing, was interviewed by National Public Radio′s Weekend Edition (March 11) about his research -- co-authored by Rebecca Hamilton, assistant professor, and Debora Viana Thompson, doctoral student -- on feature fatigue. Rust gives examples of products suffering from feature fatigue and explains to listeners what they can do to avoid getting caught in the feature fatigue trap.
Related Stories:
WUSA-TV Features Smith Research on Feature Fatigue (March 8, 2006)
Smith Business Magazine: Feature Fatigue (Spring 2005)
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