Decision-making Made Easier
Thursday, June 11, 2009, 7:30 p.m.Sunday, June 14, 2009, 7:30 a.m.Monday, June 15, 2009, 4:30 a.m. Life is full of decisions – sometimes tough ones– but those decisions can be made easier for informed consumers and savvy marketers.
Consumer spending habits
Broadcast Dates: Thursday, May 14, 2009, 7:30 p.m.Sunday, May 17, 2009, 7:30 a.m. Monday, May 18, 2009, 4:30 a.m. Economic woes have 73 percent of consumers cutting back on household expenditures, according to the Consumer Technology Pulse recently released by the University of Maryland’s Robert H. Smith School of Business and research firm Rockbridge Associates Inc.
Smith School's American Marketing Association Chapter Receives National Recognition
For the fifth year in a row, the American Marketing Association (AMA) chapter at the University of Maryland's Robert H. Smith School of Business returned from the International Collegiate AMA Conference with awards. Monisha Tripathi, terpAMA president, accepted the awards at the closing banquet in front of 1,300 students and faculty advisors from throughout the United States and neighboring countries. This year’s conference was held in New Orleans in March 2009.
New Research Finds Carrying Big Bills Curbs Spending
College Park, Md. – March 18, 2009 – Keep large bills in your wallet if you want to spend less cash, according to new research from the University of Maryland’s Robert H. Smith School of Business. Researchers find people are more likely to think twice about making a purchase when they carry one large denomination of cash rather than many smaller denominations equal to the same amount of money — for example, you’re more likely to hang onto a $20 bill than 20 one-dollar bills.
Blue Christmas for Retailers?
With the U.S. economy struggling to stay afloat, retailers are weathering a rough holiday shopping season this year. When the dust clears after the New Year, how bad will the damage be? In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. Jie Zhangdiscusses the retail outlook for an economy in turmoil.
“Education and Application” Leads to Success for the terpAMA
terpAMA , the undergraduate student society for the marketing department at the Robert H. Smith School of Business, has been in focus recently for numerous reasons. One major accomplishment is its recognition by the American Marketing Association (AMA) as one of the top 16 collegiate chapters in the country this year. Mary B.
University of Maryland Business School Hires 21 Top Faculty
College Park, Md. – Sept. 2, 2008 – The University of Maryland’s Robert H. Smith School of Business today announced 21 outstanding faculty members have joined the school from leading universities to start the 2008-2009 academic year.
University of Maryland Marketing Professor Wins Top Award
College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr. Wedel received his award at the American Marketing Association’s Summer Marketing Educators’ Conference in San Diego on August 9.
University of Maryland Business School Professor Wins Top Marketing Award
College Park, Md. – June 24, 2008 – P.K. Kannan, Harvey Sanders Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the John D.C. Little Award for co-authoring the paper "New Product Development Under Channel Acceptance," published in the March/April issue of Marketing Science. Kannan and his co-authors accepted the annually awarded prize and highest honor given by the College on Marketing of the Institute for Operations Research and the Management Sciences (INFORMS) at the Marketing Science Conference on June 13.
National Survey Finds Consumers Likely to Spend $104 Billion on Green Technology Products Per Year
College Park, Md. – March 12, 2008 – Americans’ appetite for environmentally friendly technologies and consumer products is grossly underserved, with a potential $104 billion in sales this year, according to the 2007 National Technology Readiness Survey (NTRS) released today. The annual survey — sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business and technology research firm Rockbridge Associates Inc.