World Class Faculty & Research / December 1, 2009

Smith Business Close-Up: Curbing Unplanned Purchases

Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Rosellina Ferraro talks about her new research that offers easy tips that can help consumers cut back on unplanned purchases.

Ferraro is an assistant professor of marketing. Her research focuses on consumer behavior, and specifically, the effects of nonconscious social influence on choice and preference and the effects of external threats on consumption behavior. Her work has been published in the Journal of Consumer Research and Journal of Marketing. She has presented research papers at the Association of Consumer Research and the Society for Consumer Psychology conferences. She teaches consumer behavior in the undergraduate and MBA programs and information processing in the PhD program.

Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.

Where to watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. and Monday at 4:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:

WMPB-TV (Ch. 67), Baltimore
WMPT-TV (Ch. 22), DC metro/Annapolis
WCPB-TV (Ch. 28), Salisbury
WFPT-TV (Ch. 62), Frederick
WWPB-TV (Ch. 31), Hagerstown
WGPT-TV (Ch. 36), Oakland

Media Contact

Greg Muraski
Media Relations Manager
301-405-5283
301-892-0973 Mobile
gmuraski@umd.edu

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.