Smith Recaptures Marketing Summit
For the third time in seven years, the Smith School reigns as champion of the Wake Forest Marketing Analytics case competition in the undergraduate division. Marketing students Michael Barnett, Ashley Jager, Bridget McManus and Jack Rupple represented Smith, which also won the competition in 2013 and 2009.
Coming Soon: A Social Media Tool to Predict Elections
SMITH BRAIN TRUST -- Presidential candidate Hillary Clinton gained 15,000 Twitter followers during Tuesday’s Democratic debate. Her rival Bernie Sanders gained nearly 50,000 followers. But the Twitterverse winner was not on stage.
Diversity in Business
An upcoming Smith School conversation on diversity pinpoints how the Fortune 500 can achieve racial diversity on corporate boards. The Diversity Fireside Chat event will feature John W. Rogers, Jr., CEO and chief investment officer for Ariel Investments, and hailed as “one of the most powerful” African Americans on Wall Street by Black Enterprise.
Smith Student Draws High Honor at Global Marketing Research Summit
COLLEGE PARK, Md. – Oct. 7, 2015 – Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.
4 Students Receive Scholars Citation Certificate
Four of the best students in the College Park Scholars Business Society and the Economy (BSE) program at the University of Maryland’s Robert H. Smith School of Business were celebrated on Friday, Oct. 2, 2015, at the Annual Citation Awards Ceremony.
The Science of Retweets
SMITH BRAIN TRUST -- What's the best time to tweet, to ensure maximum audience engagement? Researchers at the Robert H.
Why Binge Watching Is Bad for Hulu
SMITH BRAIN TRUST -- Binge-watching television — taking in a season or more of "Mad Men," "Silicon Valley" or "Scandal" in a couple of days — has become a much-discussed new pastime, made tempting by streaming services such as Netflix, Hulu and Amazon, with their vast stores of shows. Content providers often seem to cater to bingers, as when Netflix uploads a season of "House of Cards" all at once.
Will Google Join These Logo Losers?
SMITH BRAIN TRUST -- Google changes its logo every day with clever home page animations, but the latest iteration is more permanent. Weeks after announcing Alphabet, a new parent company, the search engine giant unveiled a new logo on Tuesday.
UMD-FDA Workshop on Mobile Health and Social Media Analytics for Product Safety
UMD Smith Researchers to Join Experts to Address Harnessing mHealth, Social Media Data for Medical-Product Safety The Food and Drug Administration is looking to get, and stay, on the same page with producers and users of medical wearables. The FDA mission to regulate medical devices to protect consumers is challenged by the mobile health field continuously innovating new products.
How to Deal With That Irate Tweeting Customer
SMITH BRAIN TRUST — Twitter can be a brutal world for customer-service workers, since complaints get aired not just with great vitriol but also very publicly. All companies take virtual punches to the gut, and they have to decide how to respond.