Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”

Leadership starts with understanding people, keynote speaker Dana Ritzcovan ’93 told graduates on May 19, 2018, at the undergraduate commencement celebration for the University of Maryland’s Robert H. Smith School of Business. “We hire employees at organizations, yet human beings show up instead,” said Ritzcovan, group managing director and head of human resources for Global Wealth Management at UBS, a global financial services company.

Wendy Moe, professor of marketing and director of the MS in marketing analytics at the University of Maryland's Robert H. Smith School of Business, has been named co-editor of the Journal of Interactive Marketing. 

All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland’s Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, clinical, Professor of the Practice, lecturer, adjunct, or PhD student) for one of several teaching awards. Nominations are due by March 16, 2018, and awards will be presented in May.

Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, addressed “Artificial Intelligence in Service” as a keynote speaker for the European Marketing Academy's 8th Regional Conference, Sept. 20-22, 2017, in Timisoara, Romania. Rust, a fellow of the academy, was the leadoff speaker for the conference, themed “Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe.”

Wendy Moe, professor of marketing and academic director of the Master of Science in Marketing Analytics program at the University of Maryland’s Robert H. Smith School of Business, has been named co-editor-designate of the Journal of Interactive Marketing (JIM). 

SMITH BRAIN TRUST – How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says Henry C. Boyd III, marketing professor at the University of Maryland's Robert H. Smith School of Business.

SMITH BRAIN TRUST – It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And Jie Zhang, professor of marketing at the University of Maryland's Robert H. Smith School of Business, says that if the iconic toy retailer plays its cards right, it could end up a winner. Of course, none of that will be easy, says Zhang, the Harvey Sanders Fellow of Retail Management.

SMITH BRAIN TRUST – You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker exclusive claims to the color.

SMITH BRAIN TRUST – Glance down to send a text and you could miss one: Fox Sports is rolling out new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season before. But the move is likely about much more than ratings, says Michel Wedel, the PepsiCo Chair in Consum