Why Visual Marketers Should ‘Always Be Knolling’
Though you might not be familiar with the term, you most certainly know knolling.
How Uncertain Times Can Impact Your Brand Choices
In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.
The Other Side of Mobile App Adoption
New research shows higher app adoption among hotel chains could be linked to lower spending among lower level loyalty customers, who are more likely to use apps to get the best deals.
Big Brands Take Aim Over Georgia Voting Laws
Big brands are taking aim at Georgia’s new voting laws. Why it no longer pays for companies to stay on the sidelines, when social issues are at play.
Behind The Dynamics of What We Buy
New research pair the data collected at checkout at major retailers with the “why” behind consumer purchases.
10 COVID-Era Trends That Are Here To Stay
The pandemic has changed so much about the way we live and work. And some of those changes are here to stay.
These new and innovative virtual case competitions allow Maryland Smith undergraduate majors and minors to solve a real global business issue with a focus on business resilience. During these 4-5 day IB agility labs, students will benefit from exposure to an international company, work on teams with business students around the world, and gain hands-on case experience to build their resumes. Each IB agility lab will focus on one functional area of business and will include an optional virtual cultural activity.
Date
Location
Contact
P. K. Kannan, Dean's Chair in Marketing Science, will briefly introduce how consumer behavior has changed during the pandemic and what the implications are for marketing strategies in the short term and the longer term.
Learn how marketing/retailing has been affected and what he sees as structural changes. How should firms orient themselves going forward? Which trends are going to dominate, which media will have higher importance and which media's importance will wane? He will cover implications for customer focus, digital marketing and marketing budgets.
Date
Location
Contact
COVID-19 has made digital marketing imperative. You’ve got a website which gives you a global reach. Now, how can you create a global digital marketing campaign and find new customers?
Panelists
- P. K. Kannan, Dean's Chair of Marketing Science, Robert H. Smith School of Business, University of Maryland
- Bob Zhang, President and Founder of USABAL Solutions
- Jessica Reynolds, Director of the Office of Intl Investment and Trade, MDOC
- Colleen Fisher, Director of MD office of US Export Assistance Center
Date
Location
Contact
The Smith Analytics Consortium will host a networking event for alumni, students, industry and SAC board members.
Date
Location
Contact