Maryland Smith’s 18th Annual Recommended Reading for Business Leaders

New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.

New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.

New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.

Though you might not be familiar with the term, you most certainly know knolling.

In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.

New research shows higher app adoption among hotel chains could be linked to lower spending among lower level loyalty customers, who are more likely to use apps to get the best deals.

Big brands are taking aim at Georgia’s new voting laws. Why it no longer pays for companies to stay on the sidelines, when social issues are at play.

New research pair the data collected at checkout at major retailers with the “why” behind consumer purchases.

The pandemic has changed so much about the way we live and work. And some of those changes are here to stay.