The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference. The chapter was recognized as outstanding in three categories: Chapter Planning, Membership and Internal/External Communications. The 2020-21 academic year has been filled with challenges, but the chapter’s executive team demonstrated that they could rise to those challenges. The team successfully transitioned the chapter to the online environment, seeing an impressive 60% increase in membership applications.

P. K. Kannan, the Dean’s Chair in Marketing Science at Maryland Smith, has been inducted as a fellow of the European Marketing Academy (EMAC), a recognition of outstanding contributions to the scholarship and practice of marketing and contributions to EMAC.

New Book Guides Workers, Leaders and Educators The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.

The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

At Maryland Smith, learning is a cooperative effort. And this semester, representatives from PepsiCo worked with Maryland Smith students to teach them about the ins and outs of the sales industry. This semester in BMGT 350, a marketing principles course offered to nearly 700 students across 11 different sections, took those principles into practice by partnering with PepsiCo for a class project.

Maryland Smith’s 18th Annual Recommended Reading for Business Leaders

New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.

New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.

New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.