Coming Soon: New Go-to-Market Strategies for New Films
If there’s one thing that can be said about Scarlett Johansson’s decision to sue Disney for releasing her latest film, “Black Widow,” simultaneously on streaming and in movie theaters, perhaps it’s this: Watch for sequels. And as the industry enters its new era, watch for spinoff effects, too, as movie marketing evolves, says P.K. Kannan, the Dean’s Chair in Marketing Science at the University of Maryland’s Robert H. Smith School of Business.
Marketing Lessons Learned from the Tokyo Olympics
Watching a gathering of world-class athletes compete at the highest level has always been the main draw at the Olympic Games. But the 2020 Tokyo Olympic Games are vastly different from the Olympic Games of the past due to the everpresent gremlin of pressure. It has certainly reared its ugly head at these games and has forced marketers to be nimble and adjust their promotional campaigns accordingly, says Maryland Smith’s Henry C. Boyd III.
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Marketing Lecturers and Adjuncts
Marketing Faculty
Our faculty expertise ranges from understanding consumers to understanding markets and firm behavior, encompassing marketing analytics, artificial intelligence, customer equity and service productivity, digital markets and digital content, mobile marketing, social networks, goals and emotions, variety-seeking, agent-based models, pricing, social influence, and eye-tracking research.
Below you’ll find our full-time faculty. Adjunct faculty are listed in the Adjunct Faculty Directory.
Marketing Department
What is Marketing?
At its very essence, marketing revolves around people. It hinges on understanding both the consumer and the marketplace to devise products, services and experiences that deliver superior value not only to customers but also to society at large. Marketing professionals possess essential skills to succeed in this dynamic field such as:
Frontiers in Service Conference to Explore ‘Service in the World of AI and Digital Technologies’
Industry Leaders and prominent academics will meet to discuss and share research on “Service in the World of Artificial Intelligence and Digital Technologies” in the 2021 Frontiers in Service Conference. The virtual event takes place 9 a.m. to 5 p.m. both Friday and Saturday, July 9-10.