The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.

At Maryland Smith, learning is a cooperative effort. And this semester, representatives from PepsiCo worked with Maryland Smith students to teach them about the ins and outs of the sales industry. This semester in BMGT 350, a marketing principles course offered to nearly 700 students across 11 different sections, took those principles into practice by partnering with PepsiCo for a class project.

Maryland Smith’s 18th Annual Recommended Reading for Business Leaders

New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.

New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.

New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.

Though you might not be familiar with the term, you most certainly know knolling.

In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.

New research shows higher app adoption among hotel chains could be linked to lower spending among lower level loyalty customers, who are more likely to use apps to get the best deals.

Big brands are taking aim at Georgia’s new voting laws. Why it no longer pays for companies to stay on the sidelines, when social issues are at play.