Marketing Lecturers and Adjuncts
Marketing Faculty
Our faculty expertise ranges from understanding consumers to understanding markets and firm behavior, encompassing marketing analytics, artificial intelligence, customer equity and service productivity, digital markets and digital content, mobile marketing, social networks, goals and emotions, variety-seeking, agent-based models, pricing, social influence, and eye-tracking research.
Below you’ll find our full-time faculty. Adjunct faculty are listed in the Adjunct Faculty Directory.
Marketing Department
What is Marketing?
At its very essence, marketing revolves around people. It hinges on understanding both the consumer and the marketplace to devise products, services and experiences that deliver superior value not only to customers but also to society at large. Marketing professionals possess essential skills to succeed in this dynamic field such as:
Frontiers in Service Conference to Explore ‘Service in the World of AI and Digital Technologies’
Industry Leaders and prominent academics will meet to discuss and share research on “Service in the World of Artificial Intelligence and Digital Technologies” in the 2021 Frontiers in Service Conference. The virtual event takes place 9 a.m. to 5 p.m. both Friday and Saturday, July 9-10.
Checking In on Hotels
The past year has been a wake-up call for the hotel industry, and travelers will likely start seeing its effects as they begin checking in again. Like much of the hospitality industry, hotels are struggling to hire employees, while others still haven’t fully brought employees back to work.
Journal of Service Research Having an Even Bigger Impact
The Journal of Service Research, founded by Maryland Smith’s Roland Rust and sponsored by Smith’s Center for Excellence in Service, is among the most impactful journals in business studies, according to the latest impact factor published by Clarivate’s Web of Science.