Juneteenth may be the newest federal holiday, but that doesn’t mean consumers—especially African Americans—want to see themed streamers and beverage koozies at their local supermarket and party store.
If a single theme emerged from the deluge of Super Bowl commercials for cryptocurrency, electric vehicles and online booking agencies, it was one that steered viewers away from the worries of the last two years.
On-site spectators will be missing Friday as athletes parade in Beijing for the XXIV Olympic Winter Games opening ceremonies. There will be pandemic-inspired protocols in place, extending through the competitions – similar to the ones adopted at the most recent Summer Games in Tokyo. And there's a diplomatic boycott in place as well, with the United States, Britain, Canada and Australia opting not to send government officials to the Games, in a show of protest against human rights violations in China. (Athletes from those countries will still compete.)
BRENDAN HEGARTY GRASPED EARLY in his first semester at the University of Maryland that the lectures, papers and tests of college life weren’t squaring with his constant urge to slip away to an exotic island where he could practice skydiving, bunker construction and cold-blooded sniping of his enemies. A $30 million prize pool up for grabs didn’t hurt, either.
Watching a gathering of world-class athletes compete at the highest level has always been the main draw at the Olympic Games. But the 2020 Tokyo Olympic Games are vastly different from the Olympic Games of the past due to the everpresent gremlin of pressure. It has certainly reared its ugly head at these games and has forced marketers to be nimble and adjust their promotional campaigns accordingly, says Maryland Smith’s Henry C. Boyd III.
After a pandemic season that saw ratings take a hit, skeptics wondered whether the 2021 season would yield similar numbers. But the return of fans and excitement in the playoffs has proved that the NBA isn’t just bouncing back, it’s booming, says Maryland Smith’s Henry C. Boyd III.
The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference. The chapter was recognized as outstanding in three categories: Chapter Planning, Membership and Internal/External Communications. The 2020-21 academic year has been filled with challenges, but the chapter’s executive team demonstrated that they could rise to those challenges. The team successfully transitioned the chapter to the online environment, seeing an impressive 60% increase in membership applications.
For 12 of the world's largest soccer clubs, breaking away from traditional competitions to form a Super League seemed like a revolutionary idea for the sport. But in just two days, the plan came crashing down. What went wrong for the Super League? It all starts with the fans, says Maryland Smith's Henry C. Boyd III.
SMITH BRAIN TRUST – The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff. The 2019 edition covers history, politics, leadership and even strategies for staying focused in a volatile, fast-paced world. Deep Work By Cal Newport