Pressing Play: How UMD Is Powering Up Support for Esport Gamers

BRENDAN HEGARTY GRASPED EARLY in his first semester at the University of Maryland that the lectures, papers and tests of college life weren’t squaring with his constant urge to slip away to an exotic island where he could practice skydiving, bunker construction and cold-blooded sniping of his enemies. A $30 million prize pool up for grabs didn’t hurt, either.

Marketing Lessons Learned from the Tokyo Olympics

Watching a gathering of world-class athletes compete at the highest level has always been the main draw at the Olympic Games. But the 2020 Tokyo Olympic Games are vastly different from the Olympic Games of the past due to the everpresent gremlin of pressure. It has certainly reared its ugly head at these games and has forced marketers to be nimble and adjust their promotional campaigns accordingly, says Maryland Smith’s Henry C. Boyd III.

Nothing But Net Gains for NBA Playoff Viewership Share

After a pandemic season that saw ratings take a hit, skeptics wondered whether the 2021 season would yield similar numbers. But the return of fans and excitement in the playoffs has proved that the NBA isn’t just bouncing back, it’s booming, says Maryland Smith’s Henry C. Boyd III.

AMA Chapter Wins National Accolades

The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference. The chapter was recognized as outstanding in three categories: Chapter Planning, Membership and Internal/External Communications. The 2020-21 academic year has been filled with challenges, but the chapter’s executive team demonstrated that they could rise to those challenges. The team successfully transitioned the chapter to the online environment, seeing an impressive 60% increase in membership applications.

The Super League That Never Was

  For 12 of the world's largest soccer clubs, breaking away from traditional competitions to form a Super League seemed like a revolutionary idea for the sport. But in just two days, the plan came crashing down. What went wrong for the Super League? It all starts with the fans, says Maryland Smith's Henry C. Boyd III.

2019 Summer Reading List

SMITH BRAIN TRUST – The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff. The 2019 edition covers history, politics, leadership and even strategies for staying focused in a volatile, fast-paced world. Deep Work By Cal Newport

After Trump’s Tweets, a Playbook For the NFL

SMITH BRAIN TRUST – How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott? "The league needs to grab this ball and run it up the field," says Henry C. Boyd III, marketing professor at the University of Maryland's Robert H. Smith School of Business.

Why Cheerios Couldn’t Trademark Yellow

SMITH BRAIN TRUST – You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S. trademark court says that's not reason enough to grant the cereal maker exclusive claims to the color.

Will Concussion Report Daze the NFL?

SMITH BRAIN TRUST – Football season hasn't even started and already the National Football League is tackling some difficult challenges. It's coming off a season that saw an 8 percent decline in television viewership and now is faced with startling new evidence about the serious medical risks its players face.

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