Smith Professors Make Sense of March Madness Marketing Trends and AI-Involvement in Bracket Building
Despite few upsets, the NCAA men’s and women’s tournaments remain compelling, with millions tracking brackets. One perfect bracket remains. Smith professors Henry C. Boyd III and Daniel McCarthy discuss AI, marketing trends, NIL and fan behavior.
The Shape of Things to Come: The Attention Economy, AI Disruption and Confluence of Business Thought
A new Smith course at Universities at Shady Grove equips undergraduates with practical AI skills through simulations and free Google Coursera training, blending marketing, accounting and management to prepare students for data-driven decision-making and the future job market careers nationwide.
Summer Reading List 2025
Get ready for summer with the 22nd Annual Summer Reading List for Business Leaders—featuring Smith School faculty picks on investing, neuroscience, human connection, and more, including a novel inspired by a radio show turned TV series.
Women Make History at the Paris 2024 Olympics
For the first time, equal numbers of male and female athletes will compete in the 2024 Paris Olympics. Celebrating gender parity, this milestone highlights the progress in women's sports since Paris 1924, where only 4.4% of athletes were women.
Smith's Hidden Gem at Shady Grove
The undergraduate transfer program at the Universities at Shady Grove (USG) in Rockville expands the reach and access of our top-ranked business school. Currently, Smith offers three high-demand majors at the Shady Grove campus: accounting, marketing and management.
Summer Reading List 2024
The 21st Annual Summer Reading List for Business Leaders from the University of Maryland's Robert H. Smith School of Business offers diverse recommendations. Highlights include a memoir on AI advances, a book disputing free will, a Grover Cleveland biography, and a novel by Nobel Prize-winning Kazuo Ishiguro.
New Year, New Goals
A new year brings a fresh start, a full slate of 365 days to work on improving oneself in one way or another. Ten Smith professors are sharing their New Year’s resolutions: Tejwansh (Tej) Singh Anand, Clinical Professor of Practice and the Academic Director for the MS in Information Systems Programs “Find innovative ways to propel myself and my students Fearlessly Forward.”
Keep Your Cash: Your Kids Prefer Virtual Money
The term “cash is king” refers to the belief that cash is more important than any other form of currency. Motley Fool says cash is invaluable because it gives individuals, businesses and investors the flexibility to get through tough times and to potentially take advantage of opportunities. But does cash matter to your kids?
Why Companies Can’t Treat Every Holiday as a ‘Holiday’
Juneteenth may be the newest federal holiday, but that doesn’t mean consumers—especially African Americans—want to see themed streamers and beverage koozies at their local supermarket and party store.
Super Bowl Ads: Celebrities, Cars and Crypto
If a single theme emerged from the deluge of Super Bowl commercials for cryptocurrency, electric vehicles and online booking agencies, it was one that steered viewers away from the worries of the last two years.