Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H. Smith School of Business has captured the MSI H.

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the 14th Annual Top-10 Summer Reading List for Business Leaders for 2017, as recommended by faculty members. (1) The Undoing Project: A Friendship that Changed Our Minds By Michael Lewis (2016)

The Marketing Department at the University of Maryland’s Robert H. Smith School of Business ranks No. 6 in the world for faculty research productivity, according to the latest tally from the American Marketing Association. The rankings take into account the number of research publications for the 10-year period from 2007 to 2016 in four top marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science. Smith School faculty contributed 83 papers to the four journals in 10 years.

When it comes to display advertising—especially online—simpler can be better. That’s the finding of new research at the University of Maryland’s Robert H. Smith School of Business. One theory of advertising holds that display ads need a degree of nuance or visual complexity to capture the viewer’s attention. But that fails to take into account the increasingly cluttered and hectic context in which ads are viewed today.

The American Marketing Association (AMA) has selected Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, for its Charles Coolidge Parlin Marketing Research Award.

SMITH BRAIN TRUST — Say you're a hotel manager trying to decide whether to build a pool: Will the additional reservations you bring in from that amenity offset the cost of construction and maintenance? Or say you offer free bottled water to all guests. If you stopped doing so, would you save money in the long run?

SMITH BRAIN TRUST — When it comes to display advertising — especially online — simpler can be better. That's the implication of new research from the Robert H. Smith School of Business, at the University of Maryland.

The INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Maryland’s Robert H. Smith School of Business as a winner in its ISMS Doctoral Dissertation Competition for 2015.

COLLEGE PARK, Md. – Oct. 7, 2015 – Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.

Marketing professor Michel Wedel has been named a Distinguished University Professor – the University of Maryland’s highest academic honor that’s reserved for a limited number of professors whose scholarly activities have brought distinction to the university.