Why Clever Ads Can Backfire
When it comes to display advertising—especially online—simpler can be better. That’s the finding of new research at the University of Maryland’s Robert H. Smith School of Business. One theory of advertising holds that display ads need a degree of nuance or visual complexity to capture the viewer’s attention. But that fails to take into account the increasingly cluttered and hectic context in which ads are viewed today.
Michel Wedel Cited Among Marketing Research ‘Pioneers’
The American Marketing Association (AMA) has selected Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, for its Charles Coolidge Parlin Marketing Research Award.
When Do Service Amenities Pay for Themselves?
SMITH BRAIN TRUST — Say you're a hotel manager trying to decide whether to build a pool: Will the additional reservations you bring in from that amenity offset the cost of construction and maintenance? Or say you offer free bottled water to all guests. If you stopped doing so, would you save money in the long run?
Why Clever Ads Can Backfire
SMITH BRAIN TRUST — When it comes to display advertising — especially online — simpler can be better. That's the implication of new research from the Robert H. Smith School of Business, at the University of Maryland.
Smith PhD Student’s Dissertation Draws Prestigious INFORMS Honor
The INFORMS Society for Marketing Science (ISMS) has named marketing PhD student Seoungwoo Lee of the University of Maryland’s Robert H. Smith School of Business as a winner in its ISMS Doctoral Dissertation Competition for 2015.
Smith Student Draws High Honor at Global Marketing Research Summit
COLLEGE PARK, Md. – Oct. 7, 2015 – Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.
Michel Wedel a Distinguished University Professor
Marketing professor Michel Wedel has been named a Distinguished University Professor – the University of Maryland’s highest academic honor that’s reserved for a limited number of professors whose scholarly activities have brought distinction to the university.
The Eyes Have It
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
Michel Wedel Named UMD Distinguished Scholar-Teacher
The Eyes Have It It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
University of Maryland Names Smith School of Business Prof. Michel Wedel Top Scholar, Teacher
College Park, Md. – September 12, 2013 – Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business, was named a 2013-2014 Distinguished Scholar-Teacher by the University of Maryland.