College Park, Md. – September 12, 2013 – Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H. Smith School of Business, was named a 2013-2014 Distinguished Scholar-Teacher by the University of Maryland.

The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series. Each presentation is followed by an opportunity to network with alumni and regional business leaders at one of Smith’s convenient local campuses in Washington, D.C., or Baltimore, Md.

College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr. Wedel received his award at the American Marketing Association’s Summer Marketing Educators’ Conference in San Diego on August 9.

Research by Michel Wedel and Jie Zhang

What are the major trends that will affect business and marketing in 2021?

Quibi seemed to have it made. Is it too late to right the ship on this short-form video startup?

It's the 17th annual Summer Reading List for Business Leaders – your summer reading guide as recommended by Maryland Smith's faculty experts.

Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.

It takes just a few seconds for a movie or series trailer to grab you – or to lose you. New model makes most of each second.

When it comes to booking a hotel, where to stay can be influenced by more than price. Two Smith School professors examine which hotel amenities are most likely to keep guest coming back.