Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
July 1, 2021
Gamifying Fashion
Amazon is still the biggest name in e-commerce. But the buzz these days is about Shein. China-based Shein surged past Amazon as the most downloaded shopping app in the United States, after China removed export taxes to offset the 2018 U.S. trade tariff. The move sparked rapid international…
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Gamifying Fashion
July 1, 2021
Nothing But Net Gains for NBA Playoff Viewership Share
After a pandemic season that saw ratings take a hit, skeptics wondered whether the 2021 season would yield similar numbers. But the return of fans and excitement in the playoffs has proved that the NBA isn’t just bouncing back, it’s booming, says Maryland Smith’s Henry C. Boyd III.
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Nothing But Net Gains for NBA Playoff Viewership Share
June 24, 2021
How Amazon Prime Day Has Evolved
SMITH BRAIN TRUST – This week’s seventh iteration of Amazon Prime Day
June 24, 2021
Pajamas vs Pantsuits: The New Work Attire
What’s the right look for returning to the workplace? Professional or casual? The answer is both, according to Maryland Smith’s Jie Zhang and P.K. Kannan.
May 26, 2021
Summer Reading List 2021
Maryland Smith’s 18th Annual Recommended Reading for Business Leaders
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Summer Reading List 2021
May 14, 2021
Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.
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Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
May 13, 2021
Are Paid Mobile Apps Still A Thing … And Should They Be?
New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.
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Are Paid Mobile Apps Still A Thing … And Should They Be?
April 22, 2021
How Online Ads Help You Shop Faster
New research finds online advertising can help consumers quickly find the items they want – and weed out the rest – on shopping websites.
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How Online Ads Help You Shop Faster
April 20, 2021
Why Visual Marketers Should ‘Always Be Knolling’
Though you might not be familiar with the term, you most certainly know knolling.
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Why Visual Marketers Should ‘Always Be Knolling’
April 20, 2021
How Uncertain Times Can Impact Your Brand Choices
In times of uncertainty – which, with COVID-19, we’re all familiar with these days – consumers often buck the brand choices they’d normally make and gravitate toward the opposite, finds new research.
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How Uncertain Times Can Impact Your Brand Choices