Thought Leadership

The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.

August 2, 2021
Coming Soon: New Go-to-Market Strategies for New Films

If there’s one thing that can be said about Scarlett Johansson’s decision to sue Disney for releasing her latest film, “Black Widow,” simultaneously on streaming and in movie theaters, perhaps it’s this: Watch for sequels.

Read the article : Coming Soon: New Go-to-Market Strategies for New Films
July 29, 2021
Marketing Lessons Learned from the Tokyo Olympics

Watching a gathering of world-class athletes compete at the highest level has always been the main draw at the Olympic Games. But the 2020 Tokyo Olympic Games are vastly different from the Olympic Games of the past due to the everpresent gremlin of pressure.

Read the article : Marketing Lessons Learned from the Tokyo Olympics
July 13, 2021
Checking In on Hotels

The past year has been a wake-up call for the hotel industry, and travelers will likely start seeing its effects as they begin checking in again.

Read the article : Checking In on Hotels
July 1, 2021
Nothing But Net Gains for NBA Playoff Viewership Share
After a pandemic season that saw ratings take a hit, skeptics wondered whether the 2021 season would yield similar numbers. But the return of fans and excitement in the playoffs has proved that the NBA isn’t just bouncing back, it’s booming, says Maryland Smith’s Henry C. Boyd III.
Read the article : Nothing But Net Gains for NBA Playoff Viewership Share
July 1, 2021
Gamifying Fashion
Amazon is still the biggest name in e-commerce. But the buzz these days is about Shein. China-based Shein surged past Amazon as the most downloaded shopping app in the United States, after China removed export taxes to offset the 2018 U.S. trade tariff. The move sparked rapid international…
Read the article : Gamifying Fashion
June 24, 2021
Pajamas vs Pantsuits: The New Work Attire

What’s the right look for returning to the workplace? Professional or casual? The answer is both, according to Maryland Smith’s Jie Zhang and P.K. Kannan.

Read the article : Pajamas vs Pantsuits: The New Work Attire
June 24, 2021
How Amazon Prime Day Has Evolved

SMITH BRAIN TRUST – This week’s seventh iteration of Amazon Prime Day

Read the article : How Amazon Prime Day Has Evolved
May 26, 2021
Summer Reading List 2021
Maryland Smith’s 18th Annual Recommended Reading for Business Leaders
Read the article : Summer Reading List 2021
May 14, 2021
Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.
Read the article : Brand Reputations Rise and Fall. Managers Can Watch It in Real Time.
May 13, 2021
Are Paid Mobile Apps Still A Thing … And Should They Be?
New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.
Read the article : Are Paid Mobile Apps Still A Thing … And Should They Be?
Back to Top