Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
March 3, 2019
How Do You Win Over a Tough Audience?
Reluctant consumers have three main ways to resist advertising. They can avoid it, contest it or look within themselves for empowerment. But marketers have tricks of their own.
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How Do You Win Over a Tough Audience?
March 2, 2019
What Makes You Keep Reading?
Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.
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What Makes You Keep Reading?
February 5, 2019
Rethinking Exclusivity In Luxury Markets
As luxury labels become more accessible, high-end brands must figure out how to maintain exclusivity to avoid losing legacy consumers.
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Rethinking Exclusivity In Luxury Markets
January 30, 2019
Why Walmart Is Buying Everything
Walmart has been buying up ecommerce businesses, as it seeks to better position itself against the only other retailer in its weight class, Amazon.com. It seems to be working.
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Why Walmart Is Buying Everything
January 29, 2019
Facebook’s Friendly Fraud
Apple got caught in 2013. Now it’s Facebook’s turn. A new report accuses the social media giant of knowingly duping children out of money to boost online game revenue.
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Facebook’s Friendly Fraud
January 23, 2019
Ingredients for a Great Super Bowl Ad
The really good Super Bowl commercials have it all. There’s story arc, memorable characters and emotion. Here's what to expect this year.
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Ingredients for a Great Super Bowl Ad
January 15, 2019
De Beers Looking To Alter Diamond Industry – Again
De Beers once swore it would never debase itself by selling stones that had been grown in a lab. Well, that was then.
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De Beers Looking To Alter Diamond Industry – Again
December 13, 2018
Getting You To Pay in a Freemium World
Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.
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Getting You To Pay in a Freemium World
December 5, 2018
Dolce & Gabbana's China Problem
Dolce & Gabbana is reeling from a self-inflicted scandal and it seems unlikely to go away anytime soon, says Maryland Smith's Yajin Wang.
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Dolce & Gabbana's China Problem
December 4, 2018
The Marketing Standouts and Flops of 2018
Sometimes a brand’s marketing concept just works. It drives consumer behavior and boosts consumer approval. It makes people think or makes people laugh. And sometimes… sometimes… it just flops. Hard.
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The Marketing Standouts and Flops of 2018