Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
January 30, 2019
Why Walmart Is Buying Everything
Walmart has been buying up ecommerce businesses, as it seeks to better position itself against the only other retailer in its weight class, Amazon.com. It seems to be working.
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Why Walmart Is Buying Everything
January 29, 2019
Facebook’s Friendly Fraud
Apple got caught in 2013. Now it’s Facebook’s turn. A new report accuses the social media giant of knowingly duping children out of money to boost online game revenue.
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Facebook’s Friendly Fraud
January 23, 2019
Ingredients for a Great Super Bowl Ad
The really good Super Bowl commercials have it all. There’s story arc, memorable characters and emotion. Here's what to expect this year.
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Ingredients for a Great Super Bowl Ad
January 15, 2019
De Beers Looking To Alter Diamond Industry – Again
De Beers once swore it would never debase itself by selling stones that had been grown in a lab. Well, that was then.
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De Beers Looking To Alter Diamond Industry – Again
December 13, 2018
Getting You To Pay in a Freemium World
Firms that adopt a freemium model hope to entice people to become paying customers. They often fail. Research shows how they can succeed.
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Getting You To Pay in a Freemium World
December 5, 2018
Dolce & Gabbana's China Problem
Dolce & Gabbana is reeling from a self-inflicted scandal and it seems unlikely to go away anytime soon, says Maryland Smith's Yajin Wang.
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Dolce & Gabbana's China Problem
December 4, 2018
The Marketing Standouts and Flops of 2018
Sometimes a brand’s marketing concept just works. It drives consumer behavior and boosts consumer approval. It makes people think or makes people laugh. And sometimes… sometimes… it just flops. Hard.
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The Marketing Standouts and Flops of 2018
November 15, 2018
Survive Holiday Travel, With Tips From the Experts
Maryland Smith faculty share their best travel hacks, from traveling early to the best ways to tolerate traffic, to make your holidays easier.
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Survive Holiday Travel, With Tips From the Experts
November 14, 2018
What To Watch As Pharma Prices Take Center Stage
Pharmaceutical prices are poised to become a central issue for the next Congress, potentially forcing lawmakers to consider at least two factors that coincide with America’s higher-than-average drug prices.
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What To Watch As Pharma Prices Take Center Stage
November 1, 2018
The Ignominy of Auto-Renewals
Companies often use automatic renewals, usually with ample warning to subscribers. But when they're sneaky about renewals, that crosses a line, a Maryland Smith expert says.
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The Ignominy of Auto-Renewals