Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
June 6, 2019
Identifying High Influencers in Social Networks
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
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Identifying High Influencers in Social Networks
June 5, 2019
How To Ace Your Interview With AI
Got a video job interview lined up with a big company? It's likely that you're meeting with an AI interviewer, not a human being. Here's how to charm that robot and move on to the next stage.
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How To Ace Your Interview With AI
May 29, 2019
Target’s Collaboration Machine Sputters
Target became known for its high-profile, high-fashion collaborations, and for helping upstart designers like Proenza Schouler gain wider brand recognition. Lately, those partnerships have drawn less hype. Here's why that's not all bad for Tarjay.
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Target’s Collaboration Machine Sputters
May 23, 2019
2019 Summer Reading List
The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff.
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2019 Summer Reading List
April 25, 2019
The Magnolia Appeal: Why We Love Chip and Joanna Gaines
Chip and Joanna Gaines have made a living knocking down walls, fixing up homes – and building a marketing empire. Now their success is setting a new agenda for big-box retailers and elite fashion houses alike.
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The Magnolia Appeal: Why We Love Chip and Joanna Gaines
March 30, 2019
Are You Really Having Fun?
Consumers make more hedonic choices when their preferences are visible to others, so that they can promote the image that they are having fun — whether or not they really are.
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Are You Really Having Fun?
March 26, 2019
How Can Luxury Brands Deter Counterfeits?
Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff products. But Maryland Smith research explores a better way.
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How Can Luxury Brands Deter Counterfeits?
March 26, 2019
When Marketing Becomes Creepy
The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.
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When Marketing Becomes Creepy
March 20, 2019
How Does A Sad Face Make Consumers Feel?
If you see an ad picturing a child's sad face, it’s likely to stir some emotions. They just might not be the feelings the organization hopes to evoke.
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How Does A Sad Face Make Consumers Feel?
March 18, 2019
How Does Bargaining Power Affect How We Shop?
Online platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new Maryland Smith research shows.
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How Does Bargaining Power Affect How We Shop?