Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
May 23, 2019
2019 Summer Reading List
The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff.
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2019 Summer Reading List
April 25, 2019
The Magnolia Appeal: Why We Love Chip and Joanna Gaines
Chip and Joanna Gaines have made a living knocking down walls, fixing up homes – and building a marketing empire. Now their success is setting a new agenda for big-box retailers and elite fashion houses alike.
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The Magnolia Appeal: Why We Love Chip and Joanna Gaines
March 30, 2019
Are You Really Having Fun?
Consumers make more hedonic choices when their preferences are visible to others, so that they can promote the image that they are having fun — whether or not they really are.
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Are You Really Having Fun?
March 26, 2019
How Can Luxury Brands Deter Counterfeits?
Luxury brands use legal threats and guilt campaigns to deter people from buying knockoff products. But Maryland Smith research explores a better way.
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How Can Luxury Brands Deter Counterfeits?
March 26, 2019
When Marketing Becomes Creepy
The marketing was innovative. It was clever. It was bold enough to warrant coverage in The Wall Street Journal. It was also ... creepy.
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When Marketing Becomes Creepy
March 20, 2019
How Does A Sad Face Make Consumers Feel?
If you see an ad picturing a child's sad face, it’s likely to stir some emotions. They just might not be the feelings the organization hopes to evoke.
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How Does A Sad Face Make Consumers Feel?
March 18, 2019
How Does Bargaining Power Affect How We Shop?
Online platforms can see a direct correlation between the amount of bargaining power and platform size with merchants, new Maryland Smith research shows.
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How Does Bargaining Power Affect How We Shop?
March 15, 2019
How Do Relationships Drive B2B Retail?
While a good relationship between a sales representative and buyer won’t always protect the vendor from being shut out of business, it may leave the door open.
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How Do Relationships Drive B2B Retail?
March 11, 2019
Who Wins and Loses with Daily Deals?
Are those daily promotions, like the ones from Groupon, a good deal or not? They can be, but it’s all a matter of perspective, says marketing professor Jie Zhang.
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Who Wins and Loses with Daily Deals?
March 6, 2019
Can Marshalls Thrill Shoppers Online?
Marshalls has always been about the thrill of the hunt, even more so than it’s big-sister store, TJ Maxx. What happens when it goes online?
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Can Marshalls Thrill Shoppers Online?