Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
July 22, 2019
Get Ready For the Feeling Economy
Being able to analyze data will not be the key to your success in the future. If you expect to have a viable career, you better get in touch with your emotions.
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Get Ready For the Feeling Economy
July 15, 2019
How Amazon Created a Shopping Summer Holiday
Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.
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How Amazon Created a Shopping Summer Holiday
July 3, 2019
Lee Iacocca and the Art of the Celebrity CEO
Lee Iacocca created the Mustang at Ford. He created the minivan at Chrysler. And in advertising, he forged a new template for the celebrity CEO.
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Lee Iacocca and the Art of the Celebrity CEO
July 1, 2019
Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
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Why Wireless Firms Love Family Plans
July 1, 2019
Boycotts Are Rough. Memes May Be Worse.
Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.
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Boycotts Are Rough. Memes May Be Worse.
June 24, 2019
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
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Why Freebies Sometimes Backfire
June 10, 2019
VW Says Hello to the Light
You’d think by now, four years after its diesel emissions scandal broke, Volkswagen would be keen to change the subject. That’s what makes its latest ad campaign so surprising – and so compelling.
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VW Says Hello to the Light
June 6, 2019
Identifying High Influencers in Social Networks
Those with high levels of influence on social media networks are prime targets of marketing practitioners and researchers. But what, exactly, defines a strong influencer?
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Identifying High Influencers in Social Networks
June 5, 2019
How To Ace Your Interview With AI
Got a video job interview lined up with a big company? It's likely that you're meeting with an AI interviewer, not a human being. Here's how to charm that robot and move on to the next stage.
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How To Ace Your Interview With AI
May 29, 2019
Target’s Collaboration Machine Sputters
Target became known for its high-profile, high-fashion collaborations, and for helping upstart designers like Proenza Schouler gain wider brand recognition. Lately, those partnerships have drawn less hype. Here's why that's not all bad for Tarjay.
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Target’s Collaboration Machine Sputters