Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
August 1, 2019
Eat, Stay, Shop
Brick-and-mortar stores are finding new ways to attract shoppers when everything they might want to buy is just a click away.
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Eat, Stay, Shop
July 29, 2019
Crowdsourcing for Ideas? Do This.
Research explores how companies can structure innovation tournaments to drive meaningful results.
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Crowdsourcing for Ideas? Do This.
July 24, 2019
Map Yourself on Customer Service Grid
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
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Map Yourself on Customer Service Grid
July 22, 2019
Get Ready For the Feeling Economy
Being able to analyze data will not be the key to your success in the future. If you expect to have a viable career, you better get in touch with your emotions.
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Get Ready For the Feeling Economy
July 15, 2019
How Amazon Created a Shopping Summer Holiday
Maryland Smith experts explain how the Seattle-based Amazon created a summer shopping phenom.
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How Amazon Created a Shopping Summer Holiday
July 3, 2019
Lee Iacocca and the Art of the Celebrity CEO
Lee Iacocca created the Mustang at Ford. He created the minivan at Chrysler. And in advertising, he forged a new template for the celebrity CEO.
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Lee Iacocca and the Art of the Celebrity CEO
July 1, 2019
Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
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Why Wireless Firms Love Family Plans
July 1, 2019
Boycotts Are Rough. Memes May Be Worse.
Brands who are called out on social media because of the causes they support risk not just a boycott, but also a higher likelihood that customers will go out of their way to lie, cheat and steal from them, says new research.
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Boycotts Are Rough. Memes May Be Worse.
June 24, 2019
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
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Why Freebies Sometimes Backfire
June 10, 2019
VW Says Hello to the Light
You’d think by now, four years after its diesel emissions scandal broke, Volkswagen would be keen to change the subject. That’s what makes its latest ad campaign so surprising – and so compelling.
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VW Says Hello to the Light