Thought Leadership
The lifeblood of a business school is its faculty, and at the University of Maryland's Robert H. Smith School of Business our faculty members are inspiring, supportive and world-class. We are attuned to a marketplace that values innovation, entrepreneurialism, analytical thinking and hard work. Our teaching and research equips students with the wisdom of business scholarship rooted in the experiential lessons of the marketplace.
October 4, 2024
Small Businesses Take Big Hit from Apple’s Privacy Regulation
Smith marketing professor Daniel McCarthy's research found that Apple's 2021 App Tracking Transparency (ATT) significantly impacted small direct-to-consumer businesses. ATT caused a 37% drop in ad click-through rates and up to a 60% revenue decline for smaller firms reliant on Facebook ads.
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Small Businesses Take Big Hit from Apple’s Privacy Regulation
September 11, 2024
Smith Experts Explain Google Antitrust Implications
Google faces major antitrust cases for monopolizing digital advertising and search. Research Professor Kislaya Prasad suggests that ending exclusive agreements could increase competition, while Associate Professor Bobby Zhou emphasizes breaking up business units like Google’s search could benefit…
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Smith Experts Explain Google Antitrust Implications
September 10, 2024
Smith Experts Discuss how Apple’s AI-enhanced iPhones will Affect Users, Market Position
Smith School marketing professor P.K. Kannan says Apple's iPhone 16, powered by “Apple Intelligence,” marks a significant upgrade, particularly in privacy-focused AI and computational photography, aiding both user experience and market competitiveness.
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Smith Experts Discuss how Apple’s AI-enhanced iPhones will Affect Users, Market Position
September 9, 2024
Will Banning Self-Preferencing in Digital Markets Help or Hurt?
Self-preferencing by large tech companies, like Amazon, faces scrutiny, with Congress considering the AICOA and OAMA bills to restrict the practice. Research by Smith professor Bobby Zhou suggests these regulations could unintentionally raise consumer prices by reducing competition between sellers.
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Will Banning Self-Preferencing in Digital Markets Help or Hurt?
August 22, 2024
Smith School Professor Breaks Down Historic Olympic Games Viewership Ratings
Team USA's gold medal win at the Paris 2024 Olympics coincided with NBCU's viewership surge, averaging 30.6 million viewers. Smith School marketing professor Bobby Zhou attributes this to Paris's allure, favorable time zones, and the Olympics' unifying effect.
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Smith School Professor Breaks Down Historic Olympic Games Viewership Ratings
July 31, 2024
Marketing Professor Provides Keys to Successful Endorsement Deals at 2024 Paris Olympics
With the 2024 Summer Olympics underway, brands vie for top endorsements, despite past low ratings. The games, expected to generate $1.3 billion in sponsorship revenue, mark the first unrestricted post-COVID Olympics. Successful campaigns connect athletes' stories authentically with brands.
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Marketing Professor Provides Keys to Successful Endorsement Deals at 2024 Paris Olympics
July 19, 2024
Women Make History at the Paris 2024 Olympics
For the first time, equal numbers of male and female athletes will compete in the 2024 Paris Olympics. Celebrating gender parity, this milestone highlights the progress in women's sports since Paris 1924, where only 4.4% of athletes were women.
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Women Make History at the Paris 2024 Olympics
June 12, 2024
AI Research Briefs
Finance professor Agustin Hurtado’s AI research highlights racial disparities in mortgage lending, while Information Systems researchers study AI chatbots' impact on mental health counseling. Marketing professor Michel Wedel explores predicting decisions via eye-tracking, and accounting professor…
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AI Research Briefs
January 30, 2024
Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions
Professor Michel Wedel and team introduce RETINA, an AI-driven eye-tracking innovation predicting decisions from eye movements in seconds. Detailed in 'Predicting Consumer Choice From Raw Eye‑Movement Data,' the technology offers insights for marketing and beyond.
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Groundbreaking AI Technology Uses People’s Eye Movements to Predict Their Decisions
January 30, 2024
Smith School Revolutionizes AI Job Tracking with AI-Powered Tool
The University of Maryland’s Robert H. Smith School of Business is leading the charge to understand how artificial intelligence is impacting jobs in the U.S. economy with the world’s first attempt to map the creation of AI-skilled jobs.