Twitter will stream 10 Thursday Night Football games this NFL season, creating "a top media story to watch," a panel of sports and media executives tells Sports Business Journal. "Along with the (NFL’s) pregame Periscope broadcasts, the Twitter offering will give the NFL additional insight into how fans choose to consume their sports and entertainment content,” says one of the experts, Smith School professor Derrick Heggans,
A recent tax court overruling of the Internal Revenue Service marks "a big win for all MBA students" — according to a Wall Street Journal source. But Smith School accounting professor Samuel Handwerger says not so fast. "MBA students should not automatically expect the IRS to back off on its scrutiny over tuition deductions," he says. "The case represents the latest in a history of cases where the IRS looks at the MBA
As investing icons Carl Icahn, George Soros and Leon Cooperman have exited Apple and its lagging stock, Warren Buffett has reasserted a value-investor approach by upping his stake in the tech giant. SEC filings on Monday revealed Buffett’s holding company Berkshire Hathaway as of June 30 increased its Apple stake by 55 percent, or about $500 million. Smith School professor David Kass shares insights.
In this edition, Amelia Dougherty, MBA Candidate 2017, lets us in on what it's like to work as a brand management intern at Hershey's in Hershey, PA.
Facebook might know more about you than Big Brother, which makes it easy for the social media giant to steer advertisers toward likely customers. But Procter & Gamble, the world’s biggest advertising spender, isn’t sure the targeted approach works for all of its household and personal care products. The owner of Crest, Gillette, Downy and other popular brands announced plans this week to move away from narrowly focused ads on