Verizon’s $4.8 billion cash purchase of Yahoo positions the telecom giant to fulfill its longstanding goal to be a player in online media and advertising, says Smith School marketing professor P.K. Kannan. Meanwhile, Smith School professor David Kass says Berkshire Hathaway investors have given the deal a vote of confidence, which bodes well for Verizon's value and stock prices.
In this edition, Mohamed Boraie, MBA Candidate 2017, lets us in on what it's like to work as an associate marketing manager at Campbell's Soup Company in Camden, NJ.
Startup founders looking for customers eventually run out of friends and relatives. "Once they get past that first handful of contacts, they don’t know how to get in front of the market in a bigger way," says Liz Sara, founder of consulting firm Best Marketing. She shares three keys to success in episode 4 of Bootstrapped, a Smith School podcast series. Read
Netflix stock plummeted about 16 percent earlier this week upon word of a second-quarter shortfall of about 800,000 new subscribers internationally. The developments followed a monthly rate increase from $7.99 to $9.99, initially for new customers and now for all renewing subscribers. Despite the growing pains, Smith School professor P.K. Kannan projects a bright future for the streaming content industry.
Told big bank failure would trigger a flood of bankruptcies and economic calamity, U.S. taxpayers collectively paid billions of dollars to bail out large institutions from the 2008 financial crisis. Despite passing Dodd-Frank legislation to mitigate a future bailout, Congress is on the verge of amending the U.S. bankruptcy code to make bankruptcy feasible for larger banks — more so than when Lehman Brothers’s 2008 bankruptcy