World Class Faculty & Research / March 1, 2010

Research@Smith: Spring 2010


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Customer Satisfaction to Forecast Spending
Customer satisfaction is a better predictor of future consumer spending than any other factor.

Subjective Characteristics in Product Design
Understanding how objective and subjective characteristics jointly influence consumers’ purchasing decisions allows for better product design.

WOM vs. Traditional Marketing
Word of mouth marketing is more effective and has a longer carryover effect than traditional marketing methods.

Dean's Column

Spotlight on Marketing

Featured Researchers

Smith’s Center for Complexity in Business

ThoughtLeadership@Smith Speaker Series

Smith Attracts Top Marketing Talent

Executive Profile: Shane Shrader, 
Director of Internal Audit, Hughes Network Systems

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About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.

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