Mar 01, 2010
World Class Faculty & Research
 |
| Download PDF |
| Previous issue | See other past issues |
Customer Satisfaction to Forecast Spending
Customer satisfaction is a better predictor of future consumer spending than any other factor.
Subjective Characteristics in Product Design
Understanding how objective and subjective characteristics jointly influence consumers’ purchasing decisions allows for better product design.
WOM vs. Traditional Marketing
Word of mouth marketing is more effective and has a longer carryover effect than traditional marketing methods.
Smith’s Center for Complexity in Business
ThoughtLeadership@Smith Speaker Series
Smith Attracts Top Marketing Talent
Executive Profile: Shane Shrader,
Director of Internal Audit, Hughes Network Systems