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Customer Satisfaction to Forecast Spending
Customer satisfaction is a better predictor of future consumer spending than any other factor.
Subjective Characteristics in Product Design
Understanding how objective and subjective characteristics jointly influence consumers’ purchasing decisions allows for better product design.
WOM vs. Traditional Marketing
Word of mouth marketing is more effective and has a longer carryover effect than traditional marketing methods.
Smith’s Center for Complexity in Business
ThoughtLeadership@Smith Speaker Series
Smith Attracts Top Marketing Talent
Executive Profile: Shane Shrader,
Director of Internal Audit, Hughes Network Systems
Media Contact
Greg Muraski
Media Relations Manager
301-405-5283
301-892-0973 Mobile
gmuraski@umd.edu
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.