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Customer Satisfaction to Forecast Spending
Customer satisfaction is a better predictor of future consumer spending than any other factor.
Subjective Characteristics in Product Design
Understanding how objective and subjective characteristics jointly influence consumers’ purchasing decisions allows for better product design.
WOM vs. Traditional Marketing
Word of mouth marketing is more effective and has a longer carryover effect than traditional marketing methods.
Media Relations Manager
About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and flex MBA, executive MBA, online MBA, business master’s, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.