Smith’s marketing department has successfully recruited several active assistant professors over the past three years. Michael Trusov, who received his PhD from UCLA’s Anderson School of Management in 2007, studies Internet social networks and online word of mouth and has received several awards and mentions for his publications. Yogesh Joshi, a 2007 graduate of the Wharton School at the University of Pennsylvania, has already
Be first with big ideas. The Smith School’s world-class faculty discuss their latest research on topics of broad interest and importance at the ThoughtLeadership@Smith Speaker Series.
Michael Trusov, assistant professor of marketing, received his PhD degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science, a Master's degree in Business Administration, and is a winner of MSI's Alden Clayton Doctoral Dissertation Competition. Trusov’s research interests include Internet and E-Commerce, Discrete Choice Modeling, Eye-tracking and Data Mining.
Marketing Impact Starts Here The Smith School’s marketing department combines leading scholars who have had profound influence on the discipline with young scholars showing great promise and potential for impact. Faculty explore issues related to quantitative modeling, strategic marketing, and consumer behavior and are leaders in the nascent field of applying complexity theory to business problems. A uniquely collaborative and cross-functional environment brings faculty together to produce research published in the top journals in marketing as well as in other fields.
Research by Roland Rust Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.