Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, has been selected as one of three co-editors of the Journal of Consumer Research. Her editorship begins in January 2018 following the completion of her appointment as editor of the Journal of Consumer Psychology.
"What is exciting is the potential impact on the field of consumer research in terms of the direction and our taste in research," Kirmani said. "We will be bringing in the idea that research needs to be relevant. It's not just an academic exercise. It should be relevant either to consumers, managers, public policy makers — somebody can do something with this and it's meaningful in some way."
Kirmani, who joined the Smith School faculty in 2006, has a PhD in marketing from Stanford University. Her research has appeared in several top journals.
The Journal of Consumer Research is one of 50 journals identified by the Financial Times as top influencers in business school scholarship. Founded in 1974, the interdisciplinary journal publishes articles spanning the fields of psychology, marketing, sociology, economics, communications and anthropology.