As the 2012 presidential race accelerates toward Election Day, campaign strategy in both camps has negative messages flying fast, with sounds bites and ads traveling far and wide.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Hank Boyd talks about how the presidential candidates are – or should be – building their brands on the campaign trail.
Boyd is a Tyser Teaching Fellow and associate chair of Smith’s marketing department. He is also a managing director and principal at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in Maryland, Wisconsin, and the U.S. District Court, Western District of Wisconsin. His areas of expertise include biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research.
Smith Business Close-Up is co-produced by the Robert H. Smith School of Business and Maryland Public Television. The television segment focuses on the latest thinking in business management, and features in-depth interviews with Smith School faculty and other members of the school’s community of business leaders.
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About the University of Maryland's Robert H. Smith School of Business
The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.