Brazil’s economy is undergoing the worst recession since 1901, just as the country gears up for this summer’s Rio Olympics. The games face deep cuts, and now the mosquito-born Zika virus creates another threat.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Paulo Prochno talks about the three fronts converging into a perfect storm for Brazil’s economy. Prochno, a clinical professor of management and organization, is a Brazil native and an expert on knowledge transfer, organizational routines and innovation management. He has consulted for and taught executives with major companies in Brazil to shape and disseminate their strategies and to foster innovation.