News at Smith

Bias in the Hollywood Ratings Game

Feb 25, 2010
World Class Faculty & Research

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It’s Hollywood awards season. With the glow just wearing off from the Golden Globes and the Academy Awards quickly approaching, the year’s top films are vying for top honors. Aside from how well they do in the awards, how well films do at the box office depends in part on what parental guidance rating they carry.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. David Waguespack talks about his new research that delves into the Motion Picture Association of America’s parental guidance system.

Professor Waguespack is a recognized expert in film production and distribution, internet technology development, international patenting, and environmental management.

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in management education and research. One of 12 colleges and schools at the University of Maryland, College Park, the Smith School offers undergraduate, full-time and part-time MBA, executive MBA, online MBA, specialty master's, PhD and executive education programs, as well as outreach services to the corporate community. The school offers its degree, custom and certification programs in learning locations in North America and Asia.