World Class Faculty & Research / February 25, 2010

Bias in the Hollywood Ratings Game

It’s Hollywood awards season. With the glow just wearing off from the Golden Globes and the Academy Awards quickly approaching, the year’s top films are vying for top honors. Aside from how well they do in the awards, how well films do at the box office depends in part on what parental guidance rating they carry.

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Dr. David Waguespack talks about his new research that delves into the Motion Picture Association of America’s parental guidance system.

Professor Waguespack is a recognized expert in film production and distribution, internet technology development, international patenting, and environmental management.

Media Contact

Greg Muraski
Media Relations Manager
301-405-5283  
301-892-0973 Mobile
gmuraski@umd.edu 

About the University of Maryland's Robert H. Smith School of Business

The Robert H. Smith School of Business is an internationally recognized leader in business education and cutting-edge research. The school’s world-class faculty facilitate experiential learning opportunities rooted in the real world. Smith students learn to think like entrepreneurs, prepared to drive positive impact. The school offers undergraduate, online and on-campus business master's, full-time, part-time, online and executive MBA, plus PhD and DBA degree programs, and non-degree and executive education programs. Where Smith leads, the future follows.

Back to Top