Viewer Discretion Advised: How Gender Enters the Picture When Audiences Rate Movies

Professor David Waguespack warns against relying solely on average ratings when choosing a movie, particularly if it stars a woman. In groundbreaking research, he reveals how gender affects movie ratings, shedding light on biases in audience perceptions and their impact on box office revenues.

Fragmenting Audience: The Feel-Good Hit of the Film Industry?

Small-budget movies like 'Parasite' and 'Nomadland' are gaining recognition as streaming services continue to ramp up content. They're signs of the times that production funding across the industry is changing.  

The Center for Global Business Announces Winner of Its First Data Grant Competition

Ha Le, a second-year MBA student at Maryland Smith, writes about the PhD international research award. The Center for Global Business (CGB) at the Robert H. Smith School of Business announced the winner of its first annual data grant competition — David M. Waguespack, associate professor of management and organization at Maryland Smith.

Social Influence Creeps into Movie Reviews

New Smith research might alter your perspective on the next movie review you read online. Film critics sometimes react not just to the film itself, but also to one another, says Associate Professor of Management Dave Waguespack and Smith PhD Daniel Olson. When this happens, it can alter the critics’ rating of the film and content of the review.

New Research Finds Bias in Hollywood’s Parental Guidance Ratings for Movies

College Park, Md. – March 1, 2010 – New research from the University of Maryland’s Robert H. Smith School of Business and Yale University School of Management finds films from well-known producers and directors receive more lenient parental guidance ratings by the Motion Picture Association of America than those produced by independent distributors or unknown producers and directors, an advantage that can lead to wider distribution and higher revenues at the box office.

Bias in the Hollywood Ratings Game

It’s Hollywood awards season. With the glow just wearing off from the Golden Globes and the Academy Awards quickly approaching, the year’s top films are vying for top honors. Aside from how well they do in the awards, how well films do at the box office depends in part on what parental guidance rating they carry.

Self-confirming dynamics in Hollywood

Research by David Waguespack

Why Critics Don’t Pan Blockbusters… At Least Not Right Away

New research finds media outlets delay negative reviews of movies and video games.

How Do You Build a Company? It Depends on Where You’re From

A popular video game reveals a clear connection between how much hierarchy founders create in their startups and where they hail from.

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