What Makes You Keep Reading?
Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.
Facebook’s Friendly Fraud
Apple got caught in 2013. Now it’s Facebook’s turn. A new report accuses the social media giant of knowingly duping children out of money to boost online game revenue.
In Search of Social Media Intelligence
Social media did not exist when Wendy W. Moe transitioned from business to academia. She first heard about sites like MySpace, Twitter and Facebook from her MBA students at the University of Maryland’s Robert H. Smith School of Business when she arrived in 2004.
Professor Keeps Eye on Research
A lot can happen in 100 milliseconds. Research from Michel Wedel at the University of Maryland’s Robert H. Smith School of Business shows that people may glance at online ads and look away in less than a blink.
Calculate the Value of Social Media Buzz
How much is social media buzz worth to your brand? A new working paper, co-authored by Smith School professor Wendy W. Moe, quantifies the value of word-of-mouth mentions in terms of equivalent advertising dollars spent to influence consumers.