Smith Community United by eSmith, the School's Internal Portal

For the past two years eSmith has been evolving into a comprehensive gateway that allows students, faculty, and staff to navigate through a network of public and private information, services, and business functions of the Smith School and the University of Maryland. The internal portal provides a secure infrastructure to present Web-based applications and information to the Smith community, focusing on tools for collaboration, research, and personal productivity.

Analyst Shines at National Geographic

Moving to Shanghai was a big step for Harriet Peng ’19, who grew up in Liuzhou on the banks of the winding Liu River in Southwest China. Suddenly she had access to new opportunities in one of the world's largest cities, and she made the most of her time by volunteering at tennis, golf, skating, ballet and orchestra events.

What Makes You Keep Reading?

Online content creators who want to keep people reading should start by making them angry or anxious, Maryland Smith research shows.

Facebook’s Friendly Fraud

Apple got caught in 2013. Now it’s Facebook’s turn. A new report accuses the social media giant of knowingly duping children out of money to boost online game revenue.

In Search of Social Media Intelligence

Social media did not exist when Wendy W. Moe transitioned from business to academia. She first heard about sites like MySpace, Twitter and Facebook from her MBA students at the University of Maryland’s Robert H. Smith School of Business when she arrived in 2004.

Professor Keeps Eye on Research

A lot can happen in 100 milliseconds. Research from Michel Wedel at the University of Maryland’s Robert H. Smith School of Business shows that people may glance at online ads and look away in less than a blink.

Calculate the Value of Social Media Buzz

How much is social media buzz worth to your brand? A new working paper, co-authored by Smith School professor Wendy W. Moe, quantifies the value of word-of-mouth mentions in terms of equivalent advertising dollars spent to influence consumers.

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