New research uses AI-based text analysis tool to track how a brand’s reputation rises or falls, moment by moment, on brand-related events.
New research has a message for app developers: Don’t rule out introducing a paid app just because it seems like the industry is swamped by free ones.
Maryland Smith's Xian Gu, P.K. Kannan and Liye Ma, have been selected as a finalist for the 2018 Marketing Science Institute/H. Paul Root Award for their research paper, "Selling the Premium in Freemium." The award is given to a paper published in the Journal of Marketing that has made a significant contribution to the advancement of the practice of marketing in a calendar year.
P.K. Kannan's paper, “The Informational Value of Social Tagging Networks,” has been selected as a finalist for the 2019 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing. An article will be eligible for consideration to receive this award in the fifth year after its publication.
Maryland Smith's Michel Wedel has helped produce the first known research that develops a model for editing trailers to produce short — and effective — promo clips.
"It's unclear whether presence in social media and the traffic that companies get through social media are actually doing well in the storefront," the researchers explain.