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Kannan's Paper Selected for Journal of Marketing Award

Mar 29, 2019
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P.K. Kannan's paper, “The Informational Value of Social Tagging Networks,” has been selected as a finalist for the 2019 Sheth Foundation/Journal of Marketing Award. This award honors the best article published in the Journal of Marketing that has made long-term contributions to the field of marketing. An article will be eligible for consideration to receive this award in the fifth year after its publication. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.

Kannan's research expertise is on marketing modeling, applying statistical, econometric, machine learning and AI methods to marketing data. His current research stream focuses on digital marketing, mobile marketing, attribution modeling, media mix modeling, new product/service development and customer relationship management (CRM).

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