How many streaming entertainment options are too many? A new study examines what industry leaders must do to hold the spotlight.

Disney+ and Apple TV+ are here, and the hotly anticipated – and attractively priced – streaming services are stirring some questions in the increasingly crowded on-demand entertainment industry.

Regret is usually thought of as a bad thing, but new research identifies conditions when it can benefit companies as well as consumers.

Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.