Research by Roland Rust Lower productivity can often lead to a better bottom line. All other things being equal, productivity is good. The problem is, all other things are not equal. Companies want to show productivity gains, but that is not always a good strategy.

Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award. Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education. The AMA, the largest marketing association in North America, will present the award as part of its Feb. 18 Winter Marketing Educators’ Conference in St. Petersburg, Fla.

Research by Roland Rust Economists may have found their crystal ball. According to new research from Roland Rust, Distinguished University Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, a major marketing variable – customer satisfaction – holds the key to what’s next for the U.S. economy.

Thursday, Jan. 14, 2010, 7:30 p.m.    Sunday, Jan. 17, 2010, 7:30 a.m.    Monday, Jan. 18, 2010, 4:30 a.m.  ForecastingConsumer Spending

In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.

Roland Rust, David Bruce Smith Chair in Marketing, chair of the marketing department, and executive director of the Center for Excellence in Service and the Center for Complexity in Business, has be

College Park, Md. - January 9, 2008 - The University of Maryland's Robert H. Smith School of Business today announced that Roland Rust, David Bruce Smith Chair in Marketing and marketing department chair at the Smith School, has been named distinguished university professor. The title is granted as a formal title of the highest distinction by the university president.

College Park, Md. November 21, 2007 Marketing faculty at the University of Marylands Robert H. Smith School of Business recently received honors for top research influencing business practices. P.K. Kannan, the Harvey Sanders Associate Professor of Marketing, and department chair Roland Rust, the David Bruce Smith Chair in Marketing, were each recognized for separate projects. Kannan won the 2007 INFORMS Society on Marketing Science Practice Prize competition. Rusts research won the Best Article Award from the Journal of Service Research.

College Park, Md. April 10, 2007 The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Marylands Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academys annual conference in Coral Gables, Fla.

College Park, Md. April 10, 2007 - The Academy of Marketing Science has honored Roland Rust, chair of the marketing department at the University of Maryland's Robert H. Smith School of Business, with its top award the 2007 Cutco/Vector Distinguished Marketing Educator Award. Rust will receive the award on May 25, at the academy's annual conference in Coral Gables, Fla.