Fearless Idea 16: Crack the Earnings Puzzle
SMITH BRAIN TRUST — Wall Street responds to surprises, but not always in intuitive ways. Share prices go up at the firm level when a company issues a stronger than expected earnings report, which makes sense. But the opposite often happens at the aggregate level when companies collectively exceed expectations. Share prices can drop instead of rise.
Scandals Won't Kill Uber, But This Could
SMITH BRAIN TRUST — Uber has amassed a string of negative headlines in recent months. But Brent Goldfarb, a management and entrepreneurship professor at the University of Maryland’s Robert H. Smith School of Business, says the future of the ride-sharing app will hinge on something else.
Why Starbucks Is Dipping into Ice Cream
SMITH BRAIN TRUST — Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The Seattle-based retail chain is rolling out a line of ice cream coffee treats — called affogatos — at 100 stores across the country, betting that a more decadent coffee treat will inspire an afternoon or evening splurge.
How to Detect Fake Facebook Friends
SMITH BRAIN TRUST — Company pages on social media sites like Facebook contain real-time information for brand managers hoping to gauge customer sentiment, but only if they know how to make sense of the raw data. New research from the University of Maryland’s Robert H. Smith School of Business shows how to filter for bias, starting with a three-pronged test to identify and remove fake users.
Why Shell Has All But Given Up on Canada's Oil Sands
SMITH BRAIN TRUST — Are Canada’s oil sands losing their luster? More than a decade ago, big multinational energy companies were flocking to the Western province of Alberta in droves, lured by a wealth of heavy crude in its bitumen-rich sands when oil was trading north of $100 a barrel.
Fearless Idea 15: Break the Spiral of Abuse
SMITH BRAIN TRUST — An abusive boss can make work miserable for anyone, prompting defiant employees to retaliate or flee. New research co-authored by Hui Liao at the University of Maryland’s Robert H. Smith School of Business shows a third option.
Fearless Idea 14: Reduce the Cost of Debt
SMITH BRAIN TRUST — Public companies — owned by shareholders with stock — have the advantage of being able to easily tap into financial markets when they need money, either by selling more equity as stock or often by issuing portions of their debt as bonds. Private companies — owned by the company’s founders, a management group or private investors such as a private equity group — can also sell off their debt as public bonds.
Women Executives to Speak at UMD’s Smith School
COLLEGE PARK, Md. (March 13, 2017) — Two influential women in the finance industry will speak 6 p.m. March 27, 2017, at a women’s conference hosted by the Ed Snider Center for Enterprise and Markets at the University of Maryland’s Robert H. Smith School of Business. The Women’s History Month event, “Women, Leadership & the Workplace: A New Playbook for Success,” is part of the NewDay Leadership Forum sponsored by NewDay USA.
Fearless Idea 13: Play the Underdog Card
SMITH BRAIN TRUST — Brands like Nantucket Nectars, Ben & Jerry's, Toms Shoes, Burt's Bees and Lifeway have thrived against bigger, longer-established competitors. They’ve emphasized modest roots and played up virtues like product health benefits and their social consciousness or environmental consciousness. Appearing resource-modest, but highly moral, they’re tapping into the adage “consumers gravitate to underdogs.”
Fearless Idea 12: Filter Social Media Bias
SMITH BRAIN TRUST — Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges. New research from professor Wendy W. Moe and a colleague at the University of Maryland’s Robert H.