Managers who rely on computer models to help with decision-making bump into a dilemma when it comes to allocation of scarce resources in complex environments with many moving parts.

Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.

Research explores how companies can structure innovation tournaments to drive meaningful results.

Political candidates, manufacturers and even online game designers can hit their performance targets with increased regularity using a new algorithm developed at Maryland Smith.

Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.

Followers sometimes continue to believe in a leader even after loss of status. New Maryland Smith research explores why.

Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.

Call it karma. Abusive leaders cause suffering not only for their employees, but also for themselves.

Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.

Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.