How Consumers Responded to COVID-19
New research offers a conceptual framework for examining threats and how they impact consumer behavior.
Can We Make Food Healthier By Changing Its Packaging?
What would happen if the nutritional info wasn't tucked away on the back of a package, but was right up front?
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but new research says it can be a sign to spend more on ads.
How to Feel Like You Belong No Matter Where You’re Working
New Research Offers Strategies for Inclusion in a Multinational Organization
Feeling Normal in a Pandemic? Study Has Good News
New research shows that our human sense of normalcy is capable of bouncing back a lot faster than we might think.
History’s Top Innovators: Genius or Luck?
In the early automobile industry, what separated the greats, like Henry Ford, was quite a bit of luck,
When Disaster Strikes, Stockpiling Surges
New research offers keys for how retailers and suppliers can prepare and plan for runs on essential stock to reduce shortages during a crisis.
The Problem Plaguing Academic Research
In most cases, when scholars turn to research, what they actually get is the testimony of an author’s interpretation of that evidence – and that’s a big issue, says new research.
How To Make Rule-Followers Think Outside the Box
With the right person in charge, finds new research, it’s possible to be the type of employee companies want: ethical and creative.
How Campaigns Can Get Voters to the Polls
New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.