Roland Rust in NYT on GM Social Media Strategy
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”
Amazon Web Services in Education Grant Awarded to CCB
March 24, 2014 - The Robert H. Smith Center for Complexity in Business, in cooperation with the MS Program in Marketing Analytics, is excited to announce their first Amazon Web Services in Education grant of $3,800 USD of usage credits. The grant was applied for by the Center’s Director, Dr. William Rand and will be used in Data Science, a course in Smith’s MS in Marketing Analytics curriculum. This will give the Marketing Analytics MS students a chance to analyze big data using cloud computing.
Congratulations to Top Graduating Seniors
Congratulations to the Top Graduating Seniors in each major for 2013-14! We will honor these seniors at our 14th Annual Robert H. Smith School of Business Undergraduate Awards Dinner later this semester. Dean's Leadership Award: Stephanie Graf Accounting: Kristen Ballou Finance: Hrach Kelejian Information Systems: Miles Dickinson International Business: Claire Moriarty Management: Sara Ali Marketing: Lindsay Djuhadi
GM Recall Probe Spells ‘Brand Suicide’ in Social Media Age: UMD Marketing Expert
Hot Topic Alert: March 13, 2014Attention: Business and marketing reporters and editors
Smith Marketing Professor Co-Authors ‘Social Media Intelligence’
Marketers may feel as though they are drowning in data and metrics when monitoring social media with its complexity of platforms and opinions.
Smith Marketing Faculty Among Leaders in Producing ‘Most Impactful’ Research
A number of studies published by marketing faculty at the University of Maryland’s Robert H. Smith School of Business rank as “most impactful on marketing practice,” according to a study forthcoming in the International Journal of Research in Marketing (IJRM). The rankings, in an article titled “From academic research to marketing practice: Exploring the marketing science value chain,” are determined by the opinions of marketing managers and cover publications dating back to 1982.
Smith PhD Program Ranked 11th in World
The PhD program at the Robert H. Smith School of Business at the University of Maryland, College Park, is No. 11 in the world and No. 8 in the U.S., according to new rankings by The Financial Times. The rankings are based off data collected in 2013 and can be found in the fields of the Global MBA Ranking on the Financial Times business education website.
Mitigating Mobile Banking Risk: Tips from UMD-Smith Experts
Security-assessment firm IOActive recently identified security flaws in 40 mobile banking applications for iPhone and iPad that are used by some of the world's leading financial institutions.
Nominate Favorite Profs for Krowe Award
All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland's Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, Tyser Teaching Fellow, lecturer, adjunct, or Ph.D. student) for one of several Krowe Teaching Awards in areas of general excellence.
Smith School Hosts 50 Students from Australia
The Office of Global Initiatives at the University of Maryland's Robert H. Smith School of Business hosted 50 Australian EMBA, MBA, and undergraduate students from RMIT University in Melbourne – one of Australia’s most highly-ranked business schools – from Jan. 4-18, 2014, in College Park. The students, most of whom had never been to the United States, traveled to Maryland to experience business education in an American setting and immerse themselves in U.S. business culture.