Holiday shopping season is about to enter full swing and retailers are doing their best to lure customers. With a little comparison-shopping, consumers can score some great deals.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, host Jeff Salkin sits down with Janet Wagner to talk about this season’s holiday retail outlook.
Wagner is associate professor of marketing and director of the Center for Excellence in Service. Her research and teaching focus on service marketing management, retailing, and survey research methods. Her most recent research is on how service firms in both online and offline environments build relationships with their customers. Of particular interest is how firms build customer loyalty, through customer satisfaction, trust, and value.
Where to Watch
Smith Business Close-Up can be seen bi-weekly on Maryland Public Television's Your Business and Money. The program airs at 7:30 p.m. on Thursdays and is repeated the following Sunday at 7:30 a.m. on public television stations throughout Maryland and the Washington, D.C., metropolitan region, including:
- WMPB-TV (Ch. 67), Baltimore
- WMPT-TV (Ch. 22), DC metro/Annapolis
- WCPB-TV (Ch. 28), Salisbury
- WFPT-TV (Ch. 62), Frederick
- WWPB-TV (Ch. 31), Hagerstown
- WGPT-TV (Ch. 36), Oakland