Holiday Retail: Black Friday Dilution Intensifies
SMITH BRAIN TRUST — Black Friday in 2015 is increasingly symbolic. “While the day after Thanksgiving still holds special significance in the U.S.
What's the Best Time to Launch a Video Game?
SMITH BRAIN TRUST — The video game industry is a massive one, with some $93 billion in annual sales. Budgets for major titles rival those for major motion pictures.
Undergrads Compete in Annual Marketing Conference
Ishan Dey, a sophomore marketing major, writes about last week’s undergraduate marketing conference in a blog post originally published on terpAMA Scoop.
Why You Should Dine Out Alone
Why are so many people reluctant to go to the movies or dinner alone? The existence of this inhibition is widely known, but its underpinnings have been subjected to surprisingly little scientific scrutiny — until now. Research by Rebecca Ratner, a marketing professor and assistant dean for academic affairs at the Smith School, sheds new light on the psychology of solo consumerism.
Smith Recaptures Marketing Summit
For the third time in seven years, the Smith School reigns as champion of the Wake Forest Marketing Analytics case competition in the undergraduate division. Marketing students Michael Barnett, Ashley Jager, Bridget McManus and Jack Rupple represented Smith, which also won the competition in 2013 and 2009.
Coming Soon: A Social Media Tool to Predict Elections
SMITH BRAIN TRUST -- Presidential candidate Hillary Clinton gained 15,000 Twitter followers during Tuesday’s Democratic debate. Her rival Bernie Sanders gained nearly 50,000 followers. But the Twitterverse winner was not on stage.
Diversity in Business
An upcoming Smith School conversation on diversity pinpoints how the Fortune 500 can achieve racial diversity on corporate boards. The Diversity Fireside Chat event will feature John W. Rogers, Jr., CEO and chief investment officer for Ariel Investments, and hailed as “one of the most powerful” African Americans on Wall Street by Black Enterprise.
Smith Student Draws High Honor at Global Marketing Research Summit
COLLEGE PARK, Md. – Oct. 7, 2015 – Marketing PhD student Seoungwoo Lee of the University of Maryland's Robert H. Smith School of Business has captured the 2015 Shankar-Spiegel Dissertation Proposal Award from the nonprofit organization Marketing EDGE.
4 Students Receive Scholars Citation Certificate
Four of the best students in the College Park Scholars Business Society and the Economy (BSE) program at the University of Maryland’s Robert H. Smith School of Business were celebrated on Friday, Oct. 2, 2015, at the Annual Citation Awards Ceremony.
The Science of Retweets
SMITH BRAIN TRUST -- What's the best time to tweet, to ensure maximum audience engagement? Researchers at the Robert H.