The American Marketing Association (AMA) has selected Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, for its Charles Coolidge Parlin Marketing Research Award.

The 25th Annual Frontiers in Service Conference was held June 23-26, 2016, in beautiful Bergen, Norway, the gateway to the fjords of Norway and the birthplace for the world-renowned composer Edvard Grieg. Founded by Roland Rust, the Frontiers Conference is sponsored annually by the Smith School's Center for Excellence in Service, INFORMS, and the AMA SERVSIG. This year, the host institution was the Norwegian School of Economics.

SMITH BRAIN TRUST — The Federal Aviation Administration’s initial, comprehensive set of rules for commercial drones will open the floodgates to tens of thousands of unmanned aircraft systems (UAS) in U.S. airspace.

The University of Maryland’s Robert H. Smith School of Business is excited to announce some favorite books in the "13th Annual Top-10 Summer Reading List for Business Leaders" for 2016, as recommended by members of its faculty and administrators.

SMITH BRAIN TRUST — P.K. Kannan acquiesced, like a typical parent and consumer, each time one of his daughters learned to ride a bicycle and requested her own pink model. Similar bikes of other colors were lower priced, but try explaining that to a child.

SMITH BRAIN TRUST — Say you're a hotel manager trying to decide whether to build a pool: Will the additional reservations you bring in from that amenity offset the cost of construction and maintenance? Or say you offer free bottled water to all guests. If you stopped doing so, would you save money in the long run?

SMITH BRAIN TRUST — Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says marketing professor Hank Boyd at the University of Maryland’s Robert H.

SMITH BRAIN TRUST — Berkshire Hathaway’s small but much-discussed bite of Apple suggests a vote of confidence for a tech giant that had been sliding in the stock market.

SMITH BRAIN TRUST — Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v.

Participants at the Robert H. Smith School of Business's 2016 Emerging Markets Forum agreed that India's rapid growth offered opportunities for both local and U.S. businesses, but they disagreed about whether the Indian government of Prime Minister Narendra Modi is moving quickly enough to cut red tape.