Stunt Marketing or No, Domino’s Has Refurbished its Brand
SMITH BRAIN TRUST – Last week, Domino's Pizza delivered a pizza by reindeer in Japan. And before that, it started delivering pies by drone in New Zealand.
No-Frills, Not Even a Carry-On: Would You Fly Basic Class?
SMITH BRAIN TRUST — Standard coach class might soon feel downright luxurious. United Airlines is the latest major U.S.
Grand Opening for University of Maryland Research Data Center (UMDRDC) is Nov 18
Launched this fall, the University of Maryland Research Data Center (UMDRDC) is the newest facility of the national Federal Statistical Research Data Centers (FSRDC) network. A Grand Opening Ceremony will be held on Nov. 18, 2016, at the University of Maryland’s College Park campus.
The Biggest Holiday Shopping Day You've Never Heard Of
SMITH BRAIN TRUST — Black Friday is old hat. Cyber Monday is passe. The most interesting shopping day of the year is the one you haven't even heard of: It's Green Monday. It's the Monday after the final shopping weekend before Christmas, when frazzled consumers hit the web to snap up the final few gifts on their list before the window closes on the all-important free-shipping offers.
Is This Trump's Next Campaign?
SMITH BRAIN TRUST — Donald Trump has a problem that the opinion polls aren't capturing. It's his brand. If the polls hold and Hillary Clinton wins the presidential election on Nov. 8, the New York mogul will be surrounded not just by the tatters of a failed political campaign, but also by a business brand that's been tarnished beyond recognition. Restoring that brand to its former luster could be his toughest challenge yet.
The Economist Ranks Smith Faculty No. 1 in World
Professors at the University of Maryland's Robert H. Smith School of Business placed No. 1 in the world for "faculty quality" in The Economist's 2016 full-time MBA rankings, marking the third consecutive year atop the category. Prior to the current run, the school finished No. 2 for faculty quality in 2013. Overall, the Smith School finished No. 47 globally and No. 32 in the United States in the latest rankings, released Oct. 13.
One Big Question About the AT&T-Time Warner Deal
SMITH BRAIN TRUST — AT&T's proposed $85.4 billion acquisition of Time Warner could be the first of a string of similar mergers to come.
Smith Undergrads Visit Chesapeake Hospitality
On Oct. 17, 2016, undergraduate students at the University of Maryland’s Robert H. Smith School of Business who are in the Hospitality Business Fellows (HBF) program traveled a few miles down the road to visit the headquarters of Chesapeake Hospitality, a nationally-recognized hotel management company.
How Twitter's Mating Dance Could Backfire
SMITH BRAIN TRUST – Just a few weeks ago, Twitter had a multitude of potential suitors, with Google, Disney and Salesforce all said to be considering bids to acquire the mainstay social media platform.
Are You Ready for Some Football, Yet?
SMITH BRAIN TRUST – The NFL's biggest concern this season likely isn't Colin Kaepernick or concussion risks or even who's going to the Super Bowl. It's eyeballs. The television juggernaut National Football League has seen its faithful TV audience unexpectedly deflate by more than 10 percent through the first five weeks of the season, according to Nielsen ratings data, with deeper drops notched during the Sunday, Monday and Thursday evening games.