The Cost Of Keeping Up With Consumers
Consumers don’t like when products they want are unavailable, and neither do retailers. Independent sellers need to fulfill orders on time and manage inventory effectively.
Making Information Technology Sustainable
Companies should push to implement green IT initiatives that promote environmental sustainability — not just for the good of the planet, but also for the financial reward.
2019 Summer Reading List
The University of Maryland’s Robert H. Smith School of Business proudly presents its 16th annual Summer Reading List for Business Leaders, as recommended by faculty and staff.
How Social Media Does (and Doesn’t) Motivate You
On social media, it can seem like everyone is meeting their fitness goals. It should be excellent motivation for your exercise goals. Right?
Why Boeing Needs More Than a Software Fix
Boeing blames software for two recent disasters involving its 737 MAX narrow-body plane, but an information technology expert at Maryland Smith points toward design and marketing flaws instead.
How McDonald's and Burger King Will Change How We Eat
Burger King and McDonald’s are responding to the changing concerns and palates of the consumer, particularly the millennial consumer. Here's how.
The Pros and Cons of Open Source
New Maryland Smith research presents an economic model to study how software licensing attributes affect a software maker’s decisions, along with insights for policymakers.
Why Less Is More For Rideshare Apps
Ride-hailing services that want to grow revenue should share more with drivers and charge passengers less, a working paper from Maryland Smith shows.
How Can Small Businesses Tackle Big Data Challenges?
For small to midsized businesses, like their larger counterparts, success correlates with being adept in an interlinked web of financial entities and networks, supply chains and ecosystems.
Are Online Advertisers Paying Too Much?
A new algorithm developed at Maryland Smith allows companies to stretch their budgets and optimize results when buying online display ads.