This article, by Dean’s Professor of Marketing Rebecca Ratner and co-researchers Ximena Garcia-Rada and Michael Norton, was originally published at The Conversation.
We know goal-setting meetings can help teams be more productive in the workplace, and, according to research from Maryland Smith’s Rebecca Ratner, they can also help you get the most out of activities in your personal life.
SMITH BRAIN TRUST – Does food actually taste worse when we're dining alone? Recent research suggests solitude negatively affects our enjoyment of food, but finds we can counter the effect by positioning a mirror or a photo of ourselves where we can see it. The findings, from researchers at Japan's Nagoya University, will be published in a forthcoming edition of the journal Physiology
SMITH BRAIN TRUST — If you want to meet new people, leave your “wingman” at home and go out alone. People will think you are more open-minded, curious and interested in the world and be more likely to strike up a conversation with you. That’s the finding of new research from Rebecca Ratner at the University of Maryland’s Robert H. Smith School of Business and Smith marketing PhD student Yuechen Wu.
SMITH BRAIN TRUST — Why do we want the things we can't have? In the toy market, especially in the holiday season, it's sometimes because demand just takes off like a flying reindeer, surprising Santa, and toy makers and everyone in between. We're referring, of course, to the Hatchimal, the small, furry, motorized creature that pecks its way out of its colorful plastic egg and sings "Happy Birthday." Store shelves and online retail sites have been widely cleared of the little coveted creatures, leaving
Smith School marketing professor Rebecca Ratner reached millions of news consumers with her study on the upsides of solo consumerism. Overall, Ratner’s research generated more than 100 media placements, earning her the inaugural Research Communicator Impact Award from the University of Maryland's Division of Research.
SMITH BRAIN TRUST — For years, soda servings have been ballooning. For its first half-century, Coke's main product was a 6.5 ounce bottle. Later came the reign of the 12-oz. can. In recent years, you couldn't get anything smaller than a 20-oz. behemoth-bottle from many vending machines.
Why are so many people reluctant to go to the movies or dinner alone? The existence of this inhibition is widely known, but its underpinnings have been subjected to surprisingly little scientific scrutiny — until now. Research by Rebecca Ratner, a marketing professor and assistant dean for academic affairs at the Smith School, sheds new light on the psychology of solo consumerism.