Stunt Marketing or No, Domino’s Has Refurbished its Brand

SMITH BRAIN TRUST – Last week, Domino's Pizza delivered a pizza by reindeer in Japan.

The Economist Ranks Smith Faculty No. 1 in World

Professors at the University of Maryland's Robert H. Smith School of Business placed No. 1 in the world for "faculty quality" in The Economist's 2016 full-time MBA rankings, marking the third consecutive year atop the category. Prior to the current run, the school finished No. 2 for faculty quality in 2013. Overall, the Smith School finished No. 47 globally and No. 32 in the United States in the latest rankings, released Oct. 13.

Smith Undergrads Visit Chesapeake Hospitality

On Oct. 17, 2016, undergraduate students at the University of Maryland’s Robert H. Smith School of Business who are in the Hospitality Business Fellows (HBF) program traveled a few miles down the road to visit the headquarters of Chesapeake Hospitality, a nationally-recognized hotel management company.

Feature Fatigue Creeps As Apple Targets Fitbit

SMITH BRAIN TRUST — The Fitbit-led fitness wearable market has been growing worldwide by more than 65 percent a year, and Apple is looking to gain a piece of the action. It’s been highlighting the fitness functionalities in its forthcoming Series 2 Watch.

Hospitality Business Fellows Welcome Choice Hotels Executives

The Hospitality Business Fellows (HBF) program at the University of Maryland’s Robert H. Smith School of Business was launched on Aug. 29, 2016. The 15 students in Cohort 1 of the program welcomed to their first class five senior executives from Choice Hotels International, who spoke about the wide variety of career opportunities available in the hospitality industry.

Southwest Fights Off Online Travel Agencies

SMITH BRAIN TRUST — Southwest Airlines has long swiped left on online travel agencies. But now a trio of matchmakers is pushing the airline into a forced marriage of sorts in the name of consumer protection.

Bloomberg, Inc. Joins Professional Service Leadership Initiative

The Center for Excellence in Service (CES) at the University of Maryland’s Robert H. Smith School of Business welcomes Bloomberg, Inc. to the Professional Services Leadership Initiative (PSLI). The PSLI is a unique, cross-sector executive development program designed to prepare high-performing mid-level marketing managers for promotion to executive positions.

Whether to Strike While Breakfast is Hot

SMITH BRAIN TRUST — Recent headlines signal breakfast has been sizzling.

Amazon Lockers Turn Maryland Shoppers Yellow

SMITH BRAIN TRUST — Walls of yellow lockers have popped up at Shoppers grocery outlets around Maryland, dwarfing the Redbox machines that customers have grown used to seeing near store entrances. The lockers belong to Amazon, which is giving the option of ordering online and then picking up in store.

How Rio Officials Feed the Olympics Turmoil

SMITH BRAIN TRUST — Rio de Janeiro’s acting governor Francisco Dornelles recently warned that the Rio Olympic Games are headed to a “big failure.” He also called his state’s health care system “c