Smith Brain Trust

October 13, 2021
How Google’s Third-Party Cookie Change Will Impact Online Advertising

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K.

Read the article : How Google’s Third-Party Cookie Change Will Impact Online Advertising
October 12, 2021
Pressing Play: How UMD Is Powering Up Support for Esport Gamers

BRENDAN HEGARTY GRASPED EARLY in his first semester at the University of Maryland that the lectures, papers and tests of college life weren’t squaring with his constant urge to slip away to an exotic island where he could practice skydiving, bunker construction and cold-blooded s

Read the article : Pressing Play: How UMD Is Powering Up Support for Esport Gamers
September 29, 2021
The Supply Chain Snafu – Why You Should Buy Holiday Gifts Now
Not to stress you out, but if you haven’t started your holiday shopping yet, you’re way behind. Thanks to manufacturing holdups, shipping delays and labor shortages throughout the supply chain, it’s going to take longer – and cost more – for retailers and consumers to get the items they want this…
Read the article : The Supply Chain Snafu – Why You Should Buy Holiday Gifts Now
September 2, 2021
Why 2021’s Labor Day Sales Are Likely to Disappoint
Labor Day weekend shoppers might have a little extra money to spend, but they will have to work harder to find discounts this year. Supply chain disruptions caused by the continuing pandemic and a series of severe weather events have had retailers struggling to maintain inventories and subsequently…
Read the article : Why 2021’s Labor Day Sales Are Likely to Disappoint
August 9, 2021
Is ‘Relaxed’ the New ‘Business Casual’?

Gird yourself—or, actually, don’t: The new office dress code is here, and it’s very stretchy.

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August 2, 2021
Coming Soon: New Go-to-Market Strategies for New Films

If there’s one thing that can be said about Scarlett Johansson’s decision to sue Disney for releasing her latest film, “Black Widow,” simultaneously on streaming and in movie theaters, perhaps it’s this: Watch for sequels.

Read the article : Coming Soon: New Go-to-Market Strategies for New Films
July 29, 2021
Marketing Lessons Learned from the Tokyo Olympics

Watching a gathering of world-class athletes compete at the highest level has always been the main draw at the Olympic Games. But the 2020 Tokyo Olympic Games are vastly different from the Olympic Games of the past due to the everpresent gremlin of pressure.

Read the article : Marketing Lessons Learned from the Tokyo Olympics
July 13, 2021
Checking In on Hotels

The past year has been a wake-up call for the hotel industry, and travelers will likely start seeing its effects as they begin checking in again.

Read the article : Checking In on Hotels
July 1, 2021
Gamifying Fashion
Amazon is still the biggest name in e-commerce. But the buzz these days is about Shein. China-based Shein surged past Amazon as the most downloaded shopping app in the United States, after China removed export taxes to offset the 2018 U.S. trade tariff. The move sparked rapid international…
Read the article : Gamifying Fashion
July 1, 2021
Nothing But Net Gains for NBA Playoff Viewership Share
After a pandemic season that saw ratings take a hit, skeptics wondered whether the 2021 season would yield similar numbers. But the return of fans and excitement in the playoffs has proved that the NBA isn’t just bouncing back, it’s booming, says Maryland Smith’s Henry C. Boyd III.
Read the article : Nothing But Net Gains for NBA Playoff Viewership Share